Ben & Jerry's, the inside scoop: how two real guys built a business with social conscience and a sense of humor
Biographies, Affaires (biographies)
Audio avec voix humaine
Résumé
Lager, who headed Ben & Jerry's for eight years, gives the company's history. Childhood friends, Ben Cohen and Jerry Greenfield led relatively unsuccessful lives until 1978, when they collaborated on creating an ice cream store in a former gas station… in Vermont after taking a correspondence course on the topic. c1994.