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Brand Management: Co-creating Meaningful Brands
Par Michael Beverland, Pinar Cankurtaran. 2024
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are…
interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.Forager: Field Notes for Surviving a Family Cult: a Memoir
Par Michelle Dowd. 2023
A moving, heartbreaking, and inspiring true story of the author&’s escape from an apocalyptic cult—and the deep understanding of the…
natural world that helped her find freedom. My family prepared me for the end of the world, but I know how to survive on what the earth yields. Michelle Dowd grew up on a mountain in the Angeles National Forest, born into an ultra-religious cult—the Field, as members called it—run by her grandfather, who believed that his chosen followers must prepare themselves to survive doomsday. Bound by the group&’s patriarchal rules and literal interpretation of the Bible, Michelle and her siblings lived a life of deprivation, isolated from Outsiders and starved for both love and food. She was forced to learn the skills necessary to battle hunger, thirst, and cold; she learned to trust animals more than humans; and most important, she learned how to survive by foraging for what she needed. And as Michelle got older, she realized she had the strength to break free. Focus on what will sustain, not satiate you, she would tell herself. Use everything. Waste nothing. Get to know the intricacies of the land like the intricacies of your body. And so she did. With haunting and stark language, and illustrations of edible plants and their uses opening each chapter, Forager is a fierce and empowering coming-of-age story and a timely meditation on the ways in which harnessing nature&’s gifts can lead to our freedom.The Death Penalty as State Crime: Who Can Kill?
Par Laura L. Finley. 2024
This book offers a new perspective on the death penalty in the US, examining capital punishment as state crime or…
state-produced harm. It addresses the death penalty, showing how the state not only authorizes a system and a practice that tortures human beings, but is also aware of its deep flaws and chooses not to address them.Building on the vast literature on state crime together with case examples and interviews with activists seeking to abolish the death penalty, this book offers a new and innovative critique of state punishment in the US. It draws on a range of issues and topics such as arbitrariness, inadequate counsel, racial bias, mental illness, innocence, conditions on death row, the protocols, and the equipment used for executions. It emphasizes the need for abolition of the death penalty and highlights efforts being made to do so, with a focus on successful elements of abolition campaigns.The Death Penalty as State Crime is essential reading for all those engaged with capital punishment, human rights, and state crime, and will be of interest to criminologists, sociologists, legal scholars and political scientists alike.Lapwing - Supplementary English Reader (Second Language) class 12 - GSTB
Par Gujarat State Textbook Board. 2020
"Lapwing Supplementary Reader English Second Language Std. 12" is a comprehensive book designed to enhance English language proficiency for students…
at the secondary level. With a focus on second language acquisition, the book presents a diverse range of engaging texts, including stories, essays, poems, and articles, carefully selected to cater to the linguistic and literary needs of learners. Through thought-provoking content and varied exercises, the book aims to improve students' reading comprehension, vocabulary, grammar, and writing skills. It also encourages critical thinking and cultural awareness through exposure to different themes and perspectives. From classic literature to contemporary pieces, "Lapwing Supplementary Reader" offers a rich tapestry of English language and literature, providing students with a solid foundation for effective communication and deeper appreciation of the language.AQA A Level Chemistry Student Book 2
Par Alyn G. McFarland, Nora Henry. 2015
Exam Board: AQALevel: AS/A-levelSubject: ChemistryFirst Teaching: September 2015First Exam: June 2017AQA ApprovedHelp students to apply and develop their knowledge, progressing…
from basic concepts to more complicated Chemistry, with worked examples, practical activities and mathematical support throughout. - Provides support for all 12 required practicals with activities that introduce practical work and other experimental investigations in Chemistry- Offers detailed examples to help students get to grips with difficult concepts such as Physical Chemistry calculations- Mathematical skills are integrated throughout the book and all summarised in one chapter for easy reference- Allows you to easily measure progression with Differentiated End of Topic questions and Test Yourself Questions- Develops understanding with free online access to 'Test yourself' answers and an extended glossary.Two Masquerades and a Major (The Seduction)
Par Eloisa James. 2023
'Nothing gets me to a bookstore faster than Eloisa James' Julia QuinnTwo Masquerades and a MajorIn this delightful, sensual romp…
by bestselling author Eloisa James, Miss Olive Tyron falls in love with a major - who promptly walks away when he realises who she is.Livie never worried much about the world's opinion of her - until the world despised her. One minute she is happily dancing through her first Season, and the next her family is plunged into scandal and exiled from society. Stealing into a masquerade ball, she meets the handsome, honourable Major FitzRoy, son of an earl. Yet if she removes her mask and tells Joshua her name, the scandal might engulf him as well. Could he possibly love her enough to give up his career - and his honour? Reasons to fall in love with Eloisa James:'Eloisa James is extraordinary' Lisa Kleypas'Smart heroines, sensual heroes, witty repartee and a penchant for delicious romance have made James a fan favourite . . . readers will be hooked from beginning to end' RT Book Reviews'Romance writing does not get much better than this' People'Eloisa James writes with a captivating blend of charm, style, and grace that never fails to leave the reader sighing and smiling and falling in love' Julia Quinn'Charming, romantic and unexpectedly funny' KirkusThe Trivia Night: the shocking must-read novel for fans of Liane Moriarty
Par Ali Lowe. 2022
'Unputdownable . . . spookily familiar, funny, and darkly captivating. I loved it'Sally Hepworth Question: How long does it take…
to tear someone's life apart?Answer: Sometimes just one night.From the outside the parents of the kindergarten class at Darley Heights primary school seem to have it all. Living in the wealthy Sydney suburbs, it's a community where everyone knows each other - and secrets don't stay secret for long.The big date in the calendar is the school's annual fundraising trivia night, but when the evening gets raucously out of hand, talk turns to partner-swapping. Initially scandalised, it's not long before a group of parents make a reckless one-night-only pact.But in the harsh light of day, those involved must face the fallout of their behaviour. As they begin to navigate the shady aftermath of their wild night, the truth threatens to rip their perfect lives apart - and revenge turns fatal.THE TRIVIA NIGHT is a gripping, domestic page-turner full of shocking reveals, perfect for fans of Liane Moriarty and Sally Hepworth.The Edge (6:20 Man #2)
Par David Baldacci. 2023
The 6:20 Man is back, dropped by his handlers into a small coastal town in Maine to solve the murder…
of a CIA agent who knew America&’s dirtiest secrets—can Travis Devine uncover the truth before his time runs out? When CIA operative Jenny Silkwell is murdered in rural Maine, government officials have immediate concerns over national security. Her laptop and phone were full of state secrets that, in the wrong hands, endanger the lives of countless operatives. In need of someone who can solve the murder quickly and retrieve the missing information, the U.S. government knows just the chameleon they can call on. Ex-Army Ranger Travis Devine spent his time in the military preparing to take on any scenario, followed by his short-lived business career chasing shadows in the deepest halls of power, so his analytical mind makes him particularly well-suited for complex, high-stakes tasks. Taking down the world&’s largest financial conspiracy proved his value, and in comparison, this case looks straightforward. Except small towns hold secrets and Devine finds himself an outsider again. Devine must ingratiate himself with locals who have trusted each other their whole lives, and who distrust outsiders just as much. Dak, Jenny&’s brother, who&’s working to revitalize the town. Earl, the retired lobsterman who found Jenny&’s body. And Alex, Jenny&’s sister with a dark past of her own. As Devine gets to know the residents of Putnam, Maine, answers seem to appear and then transform into more questions. There&’s a long history of secrets and those who will stop at nothing to keep them from being exposed. Leaving Devine with no idea who he can trust... and who wants him dead.Journal of Human Capital, volume 18 number 1 (Spring 2024)
Par Journal of Human Capital. 2024
This is volume 18 issue 1 of Journal of Human Capital. The Journal of Human Capital (JHC) is dedicated to…
human capital and its expanding economic and social roles in the contemporary knowledge economy. It explores the role human capital plays in the production, allocation, and distribution of economic resources and in supporting long-term economic growth and development. JHC is designed to bring together theoretical and empirical work on human capital—broadly defined to include education, skill, health, entrepreneurship, and intellectual and social capital—and related public policy issues.Advanced Quantum Mechanics: Materials and Photons (Graduate Texts in Physics)
Par Rainer Dick. 2020
This textbook, now in an expanded third edition, emphasizes the importance of advanced quantum mechanics for materials science and all…
experimental techniques which employ photon absorption, emission, or scattering. Important aspects of introductory quantum mechanics are covered in the first seven chapters to make the subject self-contained and accessible for a wide audience. Advanced Quantum Mechanics: Materials and Photons can therefore be used for advanced undergraduate courses and introductory graduate courses which are targeted towards students with diverse academic backgrounds from the Natural Sciences or Engineering. To enhance this inclusive aspect of making the subject as accessible as possible, introductions to Lagrangian mechanics and the covariant formulation of electrodynamics are provided in appendices. This third edition includes 60 new exercises, new and improved illustrations, and new material on interpretations of quantum mechanics. Other special features include an introduction to Lagrangian field theory and an integrated discussion of transition amplitudes with discrete or continuous initial or final states. Once students have acquired an understanding of basic quantum mechanics and classical field theory, canonical field quantization is easy. Furthermore, the integrated discussion of transition amplitudes naturally leads to the notions of transition probabilities, decay rates, absorption cross sections and scattering cross sections, which are important for all experimental techniques that use photon probes.Experience from the DARPA Urban Challenge
Par Christopher Rouff and Mike Hinchey. 2012
Experience from the DARPA Urban Challenge provides details of the types of systems, software and processes that were used to…
develop the complex unmanned vehicles that participated in the DARPA Urban Challenge. The vehicle developers explain how autonomous vehicle software in this race was designed and implemented. The chapters range from system and software architecture, navigation, path planning, steering, perception, engineering autonomous systems, and testing and performance evaluation.This book is based on papers from entrants in the Urban Challenge. The content is broken into five parts:an introduction to the DARPA Urban Challenge;systems and software architectures;navigation;control and sensors; anddevelopment and test.Experience from the DARPA Urban Challenge provides graduate students in robotics and engineering professionals with an insight into multiple ways of approaching the development of autonomous vehicles.Strategisches Management in Unternehmen: Ziele - Prozesse - Verfahren
Par Harald Hungenberg. 2011
Strategische Entscheidungen prägen die langfristige Entwicklung eines Unternehmens. Sie werden gerade in der heutigen Zeit eines intensiver werdenden Wettbewerbs immer…
wichtiger. Das Lehrbuch "Strategisches Management in Unternehmen" setzt sich umfassend und praxisorientiert mit strategischen Entscheidungen auseinander und gibt einen Überblick über die Theorien, Konzepte und Instrumente des strategischen Managements auf Geschäftsfeld- und Unternehmensebene. Es zeigt, wie Erfolg versprechende Strategien formuliert und umgesetzt werden können. Die übersichtliche Struktur des Buchs erleichtert den Zugang zum Thema, viele praktische Beispiele und Erläuterungen fördern das Verständnis. Die sechste Auflage ist wiederum überarbeitet und auf den neuesten Stand gebracht. Dabei werden insbesondere die dynamische Betrachtung von Strategien weiter ausgebaut und neuere Instrumente diskutiert.Rick Steves Best of Ireland (Rick Steves Ser.)
Par Rick Steves, Pat O'Connor. 1998
Hit Ireland's can't-miss sights, bites, and history in two weeks or less with Rick Steves Best of Ireland!Strategic advice from…
Rick Steves on what's worth your time and money Two-day itineraries covering Dublin, Kilkenny, Kinsale, Kenmare and the Ring of Kerry, Dingle Town and Peninsula, County Clare, Galway, Aran Islands, Belfast, Portrush, and the Antrim Coast Rick's tips for beating the crowds, skipping lines, and avoiding tourist traps The best of local culture, flavors, and more, including insightful walks through the most interesting neighborhoods and museums Trip planning strategies like how to link destinations and design your itinerary, what to pack, where to stay, and how to get around Over 350 full-color pages with detailed maps and vibrant photos throughout Suggestions for side trips to Valley of the Boyne, Wicklow Mountains, Rock of Cashel, Cobh, Blarney Castle, Connemara and Mayo, Bangor, and Derry Experience Ireland's legendary warmth and beauty for yourself with Rick Steves Best of Ireland! Planning a longer trip? Pick up Rick Steves Ireland, an in-depth guide perfect for spending more than two weeks exploring Ireland.We Must Not Think of Ourselves: A Novel
Par Lauren Grodstein. 2023
**THE TODAY SHOW READ WITH JENNA DECEMBER 2023 PICK** Inspired by a little-known piece of history—the underground group that kept…
an archive to ensure that the lives of Jewish occupants of the Warsaw Ghetto in World War II were not lost to history—this is a heart-wrenching novel of love and defiance that People calls "gripping, emotional, and against all odds, hopeful."&“This book is a masterpiece: profound, gripping, urgent, and beautiful.&” —Madeline Miller, New York Times bestselling author of Circe and The Song of Achilles On a November day in 1940, Adam Paskow becomes a prisoner in the Warsaw Ghetto, where the Jews of the city are cut off from their former lives and held captive by Nazi guards to await an uncertain fate. Weeks later, he is approached by a mysterious figure with a surprising request: Would he join a secret group of archivists working to preserve the truth of what is happening inside these walls? Adam agrees and begins taking testimonies from his students, friends, and neighbors. He learns about their childhoods and their daydreams, their passions and their fears, their desperate strategies for safety and survival. The stories form a portrait of endurance in a world where no choices are good ones. One of the people Adam interviews is his flatmate Sala Wiskoff, who is stoic, determined, and funny—and married with two children. Over the months of their confinement, in the presence of her family, Adam and Sala fall in love. As they desperately carve out intimacy, their relationship feels both impossible and vital, their connection keeping them alive. But when Adam discovers a possible escape from the Ghetto, he is faced with an unbearable choice: whom can he save, and at what cost ? Inspired by the testimony-gathering project with the code name Oneg Shabbat, New York Times bestselling author Lauren Grodstein draws readers into the lives of people living on the edge. Told with immediacy and heart, We Must Not Think of Ourselves is a piercing story of love, determination, and sacrifice.The Rumor: A Novel
Par Elin Hilderbrand. 2015
A friendship is tested in this "thrilling" page-turner from New York Times bestselling author Elin Hilderbrand (Us Weekly). Madeline King…
and Grace Pancik are best friends and the envy of Nantucket for their perfect marriages, their beautiful kids, their Saturday night double dates with their devoted husbands. But this summer, something's changed, and if there's anything Nantucket likes better than cocktails on the beach at sunset, it's a good rumor. And rumor has it... that Madeline, a novelist, is battling writer's block, with a deadline looming, bills piling up, and blank pages driving her to desperation — and a desperately bad decision; and that Grace, hard at work to transform her backyard into a garden paradise, has been collaborating a bit more closely than necessary with her ruggedly handsome landscape architect. As the gossip escalates, and they have the possible loss of the happy lives they've worked so hard to create, Grace and Madeline try mightily to set the record straight — but the truth might be even worse than rumor has it.Superpower in Peril: A Battle Plan to Renew America
Par David McCormick. 2023
Discover a groundbreaking vision for how to unlock America&’s full potential for greatness from one of the country&’s foremost conservative…
leaders: David McCormick, the former CEO of Bridgewater Associates. It&’s easy to be pessimistic about the state of our country these days, but as McCormick explains, if the true test of a great country is its capacity for self-renewal, the United States of America stands apart. Our country has continually defeated grave threats and overcome domestic divisions when the odds have been stacked against us. That&’s the American story, and we can do it again. Drawing on decades of leadership in business, the military, and government, McCormick issues a call for visionary, servant leadership and outlines a conservative agenda for American renewal that would expand access to the American Dream, ensure U.S. technological supremacy, confront China, and revive the restless, courageous, and indefatigable spirit that dwells within the American heart. This book is a must read for those who care deeply about the future of America. McCormick, a former candidate for the U.S. Senate in Pennsylvania in 2022, argues the path forward is treacherous and uncertain. It will undoubtedly test our resilience and place in the world. But if we commit ourselves to renewal, America's best days are yet to come.Until I'm Yours (The Bennett Series #4)
Par Kennedy Ryan. 2016
USA Today bestselling author Kennedy Ryan delivers a scorching romance where one man must earn the trust of a woman with diamond-hard defenses in…
order to win her heart.The world knows her face . . .Mean girl. Goddess. Bitch. Supermodel Sofie Baston has earned those labels . . . yet they don't scratch the surface of who she really is. Before she can follow her own dreams, Sophie must do her daughterly duty and reel in a "fish" for her father's business-a tall, brown-eyed entrepreneur who immediately hooks her. He's a big guy with an even bigger heart . . . but will that heart be open to Sofie once her darkest secret is revealed?. . . but only one man knows her heartTo Trevor Bishop, Sofie is a beautiful mystery he would gladly spend his life solving. He figures her tough demeanor is armor against a world that's hurt her too many times. Then Sofie's deepest wounds are reopened by the powerful, ruthless man who made them. When she musters the courage to take him down, her world shatters. Now Trevor is determined to help Sofie pick up the pieces so they can build a future together. The challenge will be convincing his ice princess that it's safe to melt in his arms . . .Space-Time: Studies in the Symbolic (Re-)appropriation of Public Space (Routledge Studies in Sociolinguistics)
Par Isabelle Buchstaller, Małgorzata Fabiszak, and Melody Ann Ross. 2024
This collection spotlights the diachronic dimensions of the linguistic landscape, the importance of exploring temporal dissonances in historical events in…
order to better understand semiotic, political, and social transformations across different communities over the last century.The volume seeks to expand the current borders of linguistic landscape (LL) research by situating the analysis of signs in the LL within their time–space organization, which has been understudied in existing scholarship. The book, featuring chapters from established and emerging scholars, argues that a focus on the historicity of the city text can reveal unique insights into the role of semiotic processes as precursors and support mechanisms for political and social changes. The collection is structured around different temporal clusters and geographic contexts across the globe where shorter and longer waves of politically driven resemioticization can be most sharply observed – post-colonial communities; post-communist societies; and recent and current sociopolitical upheavals. Taken together, the volume proposes a kaleidoscope view of the complex temporalities that underpin multimodal discourses in contested public spaces, offering new directions for LL research.This book will be of interest to students and scholars in sociolinguistics, discourse analysis, semiotics, visual anthropology, and political science.The Introduction to this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BYNC-ND) 4.0 license.Flipons: The Discovery of Z-DNA and Soft-Wired Genomes
Par Alan Herbert. 2024
Alan Herbert has played a leading part in discovering the biological roles for a high-energy form of DNA twisted to…
the left rather than to the right. Both Z-DNA and the Z-RNA sensing proteins are critical for protecting hosts against both viruses and cancers. The proteins also play critical roles in the programmed cell death of aging cells. Other types of flipons exist and alter the readout of transcripts from the genome, encoding genetic information by their shape rather than by their sequence. Many of these flipons are within repeat elements that were previously considered to be just genomic junk. Instead these genetic elements increase the adaptability of cells by flipping DNA conformation. By acting as digital switches, the different flipon types can alter cellular responses without any change to their sequence or any damage to DNA. These highly dynamic structures enable the rapid evolution of multicellular organisms. The junk DNA in repeats also encode peptide patches that enable the assembly of cellular machines. The intransitive logic involved enhances the chance of an individual surviving a constantly changing environment.Key Features Causes us to rethink how information is encoded in the genome Changes our understanding of how our genome evolved and how we protect ourselves against viruses and cancers while sparing normal cells Shows that high energy forms of DNA, such as left-handed DNA do exist inside the cell Accessible to those in academia and the general public, and speaks to the next generation, encouraging them to find their own path in scientific discovery The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non-Commercial-No Derivative License (CC-BY-NC-ND) 4.0 license.An outreach teacher’s job is full of challenges, questions and surprises! Once Upon an Outreach Teacher is a collection of…
stories about young people with special educational needs and disabilities at the heart of mainstream schools, and about the people who support them and help them succeed.The authentic, insightful and sometimes humorous stories explore themes ranging from the learning environment, pupil independence and the importance of self‑esteem, to working with parents and other professionals. Each chapter is accompanied by checklists or helpful tips drawn from real‑life situations to increase understanding, offer solutions and provoke further thought. The stories and anecdotes, which follow the author’s life as an outreach teacher, span from nursery to secondary settings and share both the struggles and the triumphs of children and young people. The author goes on to consider inclusion more broadly and what the future may hold.This unique and informative collection will appeal to anyone who works in mainstream or special schools who is looking for an entertaining read which will also enable them to better support their pupils. It will be of particular interest to working and aspiring outreach teachers, special educational needs coordinators, teachers and teaching assistants and anyone who is interested in what is happening in our schools today.