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Selling the Sacred: Religion and Marketing from Crossfit to QAnon
Par Mara Einstein, Sarah McFarland Taylor. 2024
There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of…
a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society?Social and technological changes rapidly and continuously reframe religious and marketing landscapes. Crossfit is a “cult.” Televangelists use psychographics and data marketing. QAnon is a religion and big business. These are some of the examples highlighted in this collection, which engages themes related to capitalist narratives, issues related to gender and race, and the intersection of religion, politics, and marketing, among other key issues.The innovative contributors examine the phenomenon of selling the sacred, providing a better understanding of how marketing tactics, married with religious content, influence our thinking and everyday lives. These scholars bring to light how political, economic, and ideological agendas infuse the construction and presentation of the “sacred,” via more traditional religious institutions or consumer-product marketing. By examining religion and marketing broadly, this book offers engaging tools to recognize and unpack what gets sold as “sacred,” what’s at stake, and the consequences.A go-to resource for those working in marketing studies, religious studies, and media studies, Selling the Sacred is also a must-read for religious and marketing professionals.This book covers statistical consequences of breaches of research integrity such as fabrication and falsification of data, and researcher glitches…
summarized as questionable research practices. It is unique in that it discusses how unwarranted data manipulation harms research results and that questionable research practices are often caused by researchers’ inadequate mastery of the statistical methods and procedures they use for their data analysis. The author’s solution to prevent problems concerning the trustworthiness of research results, no matter how they originated, is to publish data in publicly available repositories and encourage researchers not trained as statisticians not to overestimate their statistical skills and resort to professional support from statisticians or methodologists.The author discusses some of his experiences concerning mutual trust, fear of repercussions, and the bystander effect as conditions limiting revelation of colleagues’ possible integrity breaches. He explains why people are unable to mimic real data and why data fabrication using statistical models stills falls short of credibility. Confirmatory and exploratory research and the usefulness of preregistration, and the counter-intuitivenature of statistics, are discussed.The author questions the usefulness of statistical advice concerning frequentist hypothesis testing, Bayes-factor use, alternative statistics education, and reduction of situational disturbances like performance pressure, as stand-alone means to reduce questionable research practices when researchers lack experience with statistics.An interview with the author can be found here: https://www.tilburguniversity.edu/magazine/overview/former-rector-sijtsma-turn-statistician-fight-fraud-and-sloppiness.Key Developments in International Marketing: Influential Contributions and Future Avenues for Research (JIBS Special Collections)
Par Saeed Samiee, Constantine S. Katsikeas, Petra Riefler. 2024
International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research…
attention has been devoted to addressing managerially relevant and theoretically important research questions pertaining to country entry modes and choices, international branding decisions, establishing, developing, and managing cross-border seller-buyer relationships, and other international marketing strategy issues. This book features key international marketing contributions to the international business literature. Our focus in this book is on ten highly cited articles from the Journal of International Business Studies that address important topics in international marketing. In addition to the original contributions, the book offers an up to date view of the field following each of the articles, including reflections and assessments of how each article has impacted our understanding of the subject today. Contributors highlight major advances since the time of writing as well as current questions arising from the current international business world. The collection is complemented by two recently published articles tackling new frontiers of the field of international business. Commentaries on these two recent contributions are provided by leading marketing and international business scholars. In sum, this collection provides readers with a careful selection of highly influential and timely works from the international marketing literature that will continue to greatly contribute to the international business discipline. With the addition of interesting post-script reflections, it also places emphasis on future research directions from the authors and leading scholars in the field.Green Finance in China: Policies, Experiences and Challenges (Contributions to Finance and Accounting)
Par Wenting Zhang, Dawei Zhao. 2024
This book aims to provide first-hand information for readers concerned with green finance and sustainable development by summarizing the unique…
features, policies and practical innovations of green finance development in China and hoping to provide China's experience in the development of green finance for more regions. The global economy is currently facing historic opportunities that brings by a new round of technology, energy and industrial revolution. The new growth path of "green and low-carbon" development has become the main direction of the transformation of global economic development. What's China's green finance strategy? How does China deliver on the goal? This book builds an overview of China's green finance and sheds light on sustainable development topics from finance perspective.Prozessmanagement in Einkauf und Logistik: Instrumente und Methoden für das Supply Chain Process Management
Par Thomas Liebetruth. 2024
Dieses Buch beschreibt anwendungsorientiert die Grundlagen, Methoden und Instrumente des Prozessmanagements in Einkauf und Logistik. Außerdem stellt es mit Lean…
Management, Industrie 4.0 und Controlling aktuelle Konzepte zur Optimierung von Prozessen vor. Zahlreiche Beispiele und Fallstudien ermöglichen einen anschaulichen Einblick in die praktische Umsetzung. In der 3. Auflage wurde ein neues Kapitel zum Thema Nachhaltigkeit in Supply Chains aufgenommen. Es gibt einen Einblick in die Anforderungen aus dem Lieferkettensorgfaltspflichtengesetz, die Entwicklung und Umsetzung einer Nachhaltigkeitsstrategie für Supply Chains und die wesentlichsten Aspekte im Handlungsfeld CO2-Messung und -Reduzierung.Rethinking U.S. World Power: Domestic Histories of U.S. Foreign Relations
Par Daniel Bessner, Michael Brenes. 2024
Since the late-1990s, diplomatic historians have emphasized the importance of international and transnational processes, flows, and events to the history…
of the United States in the world. Rethinking U.S. World Power provides an alternative to these scholarly frameworks by assembling a diverse group of historians to explore the impact of the United States and its domestic history on U.S. foreign relations and world affairs. In so doing, the collection underlines that, even in a global age, domestic politics and phenomena were crucial to the history of U.S. foreign policy and international relations more broadly.Climate Change in Regional Perspective: European Union and Latin American Initiatives, Challenges, and Solutions (United Nations University Series on Regionalism #27)
Par Andrea Ribeiro Hoffmann, Paula Sandrin, Yannis E. Doukas. 2024
This Open Access book addresses climate change in Europe and Latin America from a comparative regionalism studies (CRS) perspective. Written…
by an international team of scholars and experts, chapters critically analyze proposals for mitigating climate change while contributing to the mutual understanding about the issues at stake across regions. The book is divided into three main sections. In the first section, authors discuss EU and Latin American cooperation, negotiations, and perspectives on climate change, exploring their agendas, the interests and key challenges at the global, regional and interregional levels. The second section focuses on the challenges to finance development and a greener economy. The third section explores new green solutions to climate change in the agriculture sector and initiatives such as nature-based solutions to climate change and best practices. Providing policy oriented solutions for combatting regional climate change at a critical juncture, this volume will be of interest to researchers and students of international relations, international law, and environmental politics, as well as public officials and climate change activists.Sustainability in Business Education, Research and Practices (World Sustainability Series)
Par Tony Wall, Laís Viera Trevisan, Walter Leal Filho, Adam Shore. 2024
The connections between sustainability and business education are becoming increasingly important due to the growing recognition of environmental and social…
challenges, as well as the role that businesses play in addressing these challenges. Businesses have a significant impact on the environment, society, and the economy. Issues such as climate change, resource depletion, social inequality, and ethical concerns directly affect business operations and performance. Business education needs to equip future leaders with the knowledge and skills to navigate these challenges responsibly. This book provides a platform for the dissemination of information on the latest initiatives and practices in these areas, and promotes future cooperation between universities and business schools across the globe.Story Intelligence: Master Story, Master Life
Par Richard Stone, Scott Livengood. 2021
This book helps you become a master of your story, a pursuit indispensable to personal and professional success. By developing…
your SQ, you'll amplify and unleash every aspect of your intelligence, including your IQ and EQ. In this book, you'll also learn how you're wired for a story and the ways it can set a positive trajectory for every facet of your life journey. Developing this level of mastery is imperative today because four in ten Americans have not discovered a satisfying life purpose. Nearly a quarter of us-about one hundred million people-do not have a strong sense of what makes our lives meaningful. We need more than ever ritual fires where we can gather to create new stories that transcend the old metanarratives that no longer enrich and satisfy the yearnings of our hearts and souls. Story is a potent medicine that can re-enchant our lives. By re-storying ourselves, consciously building it into everyday living, we can make space to hear ourselves better, listen more deeply to each other, and discern the tales the earth is quietly whispering in our ears. Hopefully, Story Intelligence will help you stoke a new kind of fire, assisting you in illuminating what the Japanese call "ikigai"-translated loosely as "that which most makes one's life seem worth living." Through mastering story, we believe you can build a more durable source of meaning and personal fulfillment, as well as have a broader impact for good in your community and the world. In this book, you'll also learn how to: harness the power of story to live with greater efficacy; become a more influential communicator; solve complex challenges using story-based solutions; transform your workplace and community; heal old wounds, change dysfunctional beliefs, and bridge differences by resolving deeply seated conflicts; and, acquire the narrative tools to craft a more desirable future.Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend while helping us understand and…
navigate complex issues and landscapes. It's hard work, and it relies on building relationships between board members who govern, clients and members who enjoy or rely on services, and supporters who take action and donate to advance the organization's mission. Communicating clearly and effectively is critical to building strong relationships, but many nonprofits are under-resourced communicators. They lack staff expertise, capacity, and funding. In addition, marketing and communications best practices specific to the needs of nonprofits are scarce. It's hard for many nonprofits to know what to prioritize and where to spend limited resources. This book outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications.Cultures at the Susquehanna Confluence: The Diaries of the Moravian Mission to the Iroquois Confederacy, 1745–1755 (Pietist, Moravian, and Anabaptist Studies)
Par Katherine M. Faull and David Minderhout. 2024
Located at the confluence of the north and west branches of the Susquehanna River, Shamokin was a significant historical settlement…
in the region that became Pennsylvania. By the time the Moravians arrived to set up a mission in the 1740s, Shamokin had been a site of intertribal commerce and refuge for the Native peoples of Pennsylvania for several centuries. It served first as a Susquehannock, then a Shawnee, and then a primarily Lenape settlement and trading post, overseen by the Oneida leader and diplomat Shikellamy.Cultures at the Susquehanna Confluence is an annotated translation of the diaries documenting the Moravian mission to the area. Unlike other missions of the time, the Moravians at Shamokin integrated their work and daily life into the diverse cultures they encountered, demonstrating an unusual compromise between the Church’s missionary impetus and the needs of the Six Nations of the Iroquois. The diaries counter the dominant vision of the area around Shamokin as a sinister place, revealing instead a nexus of vibrant cultural exchange where women and men speaking Lenape, Mohican, English, and German collaborated in the business of survival at a pivotal time.The Shamokin diaries, which until now existed only in manuscript form in difficult-to-read German script in the Moravian Archives in Bethlehem, Pennsylvania, allow today’s readers to experience the Susquehanna confluence and the rich intercultural exchanges that took place there between Europeans and Native Americans.Policing Same-Sex Relations in Eighteenth-Century Paris: Archival Voices from 1785
Par Jeffrey Merrick. 2024
Police in Paris arrested thousands of men for sodomy or similar acts in the eighteenth century. In the mid-1780s, they…
recorded depositions in which prisoners recounted their own sexual histories. These remarkable documents, curated and translated into English by Jeffrey Merrick, allow us to hear the voices of men who desired men and to explore complex questions about sources, patterns, and meanings in the history of sexuality.This volume centers on two cartons of paperwork from commissaire Charles Convers Desormeaux. Dated from 1785, the cartons contain 221 dossiers of men arrested for sodomy or similar acts in Paris. Merrick translates and annotates the police interviews from these dossiers, revealing how the police and those they arrested understood sex between men at the time. Merrick discusses the implications of what the men said (and what they did not say), how they said it, and in what contexts it was said.The best-known works of clergy and jurists, of enemies and advocates of Enlightenment, and of novelists and satirists from the eighteenth century tell us nothing at all about the lived experience of men who desired men. In these police dossiers, Merrick allows them to speak in their own words. This primary text brings together a wealth of important information that will appeal to scholars, students, and general readers interested in the history of sexuality, sodomy, and sexual policing.The Plot to Save South Africa: The Week Mandela Averted Civil War and Forged a New Nation
Par Justice Malala. 2023
A &“gripping and important&” (The Guardian) account of nine tumultuous days, as the assassination of Nelson Mandela&’s protégé by a…
white supremacist threatens to derail South Africa&’s democratic transition and plunge the nation into civil war.Johannesburg, Easter weekend, 1993. Nelson Mandela had been released after twenty-seven years in prison and was in power sharing talks with President F.W. de Klerk. After decades of resistance, the apartheid regime seemed poised to fall…until a white supremacist shot and killed Mandela&’s popular heir apparent, Chris Hani, in a last desperate attempt to provoke civil war. Twenty-two-year-old rookie journalist Justice Malala was one of the first people at the crime scene. And as he covered the growing chaos of the next nine days—the protests and police brutality, reprisal killings and calls for paramilitary units to get combat-ready—he was terrified the assassin&’s plot might succeed. In The Plot to Save South Africa, Malala &“masterfully&” (Foreign Affairs) unspools this political history in the style of a thriller, alternating between the perspectives of participants across the political spectrum in a riveting, kaleidoscopic account of a country on the brink. Through vivid archival research and shocking original interviews, he digs into questions that were never fully answered in all the tumult at the time: How involved were far-right elements within the South African government in inciting—or even planning—the assassination? And as the time bomb ticked on, how did these political rivals work together with opponents whose ideology they&’d long abhorred—despite provocation and their own failures, doubts, and fears—to keep their country from descending into civil war?The book provides a comprehensive analysis of Engineering Education in industrialising countries, with Southern Africa as the case study, benchmarked…
on institutions from the industrialised world, with UK institutions as the reference. This was motivated by the perennial shortage of engineers and engineering skills to drive industry in Southern Africa, compounded by the mismatch of skills between those produced by tertiary institutions and those required by industry. This book focuses on the insufficiencies in training, through addressing the gap where the majority of engineering academics’ qualifications at MSc/MEng level fall short of the internationally acceptable PhD/DEng/DTech. In order to address such insufficiencies, the book proposes and advocates for reskilling and doctoral training of engineering academics through the proposed and established DTCs within the region. The book is targeted at graduate students, engineering academics, researchers, university administrators, foreign aid agencies, captains of industry and policy-makers in governments. To all these readers, the book offers:The Palgrave Handbook of Christianity in Africa from Apostolic Times to the Present
Par Andrew Eugene Barnes, Toyin Falola. 2024
This comprehensive Handbook provides chapter length surveys of the history of Christian missions and Christian churches on the African continent since…
the time of Christ. Africa is rapidly becoming the most Christianized region of the world. While common narratives about Christianity tend to present Christianity as a set of ideas and beliefs imposed on Africa from the outside, such narratives hold little meaning for African Christians or for those seeking to understand Christianity in Africa as an indigenous faith. The aim of the Handbook is to propose a set of scholarly starting points for a new set of narratives. The chapters collected here communicate an idea of Christianity as it has been embraced among African peoples at particular historical moments. It therefore grants voice to the various strands of African Christianity on their own terms, and offers scholarly study of what these voices teach us about how the world’s most adhered to religion is practiced and understood on the continent of Africa.Promise, Pitfalls, and Potential of Social Entrepreneurship: Positive Change Unleashed (Routledge COBS Focus on Responsible Business)
Par Sheila Cannon, Concepción Galdón. 2024
This book dives into the heart of social entrepreneurship as the authors share the latest research, global experiences, authentic private…
conversations, and diverse narratives around this widely popular concept. The idea and practice of social entrepreneurship has swept the world, taken up with enthusiasm by business leaders, nonprofit practitioners, and public policy makers alike. In this book, the authors argue that social entrepreneurship is surrounded by great promise, and that this high expectation has contributed to its pitfalls, setting it out as separate and different from other kinds of nonprofit organising, public service provision, and business for social benefit. After exploring the problem of inflated expectations, the authors rescue the concept from perfection – overly positive normative judgements – by presenting practical ways forward. The book sets out how to really unleash the power of social entrepreneurship so that it can actually deliver on its promise to improve how we organise for social purpose. This potential revolves around four key themes that are levers for social change: innovative individuals, social impact, scaling social enterprises, and the power of ecosystems. Through these themes, the book covers a wide range of approaches to social enterprise illustrated by specific examples and experiences from five continents. This accessible book is a valuable resource for a variety of practitioners, upper-level students, instructors, and business scholars, particularly those with an interest in social/environmental impact, entrepreneurship, business ethics, sustainable business, ESG and CSR.National and International Monetary Payments: From Smith to Keynes and Schmitt (Palgrave Studies in the History of Economic Thought)
Par Andrea Carrera, Alvaro Cencini. 2024
This book demonstrates the relevance of the historical perspective with respect to national and international payment systems. Its analysis of…
national and international payments develops along a dialectical path that starts with the work of the Classics (thesis), undergoes a radical turn with the advent of the neoclassical school (antithesis), and reaches the modern theory of emissions passing through Keynes’s contribution (synthesis). That the history of economic thought occupies a legitimate place in the field of historical studies is beyond dispute. What may be less well understood is that it can serve purposes beyond those of the academic community of historians.This book critically investigates the contributions of the greatest economists of the past to provide insights into the pathologies of today’s systems of national and international payments and into the reforms that are needed to correct them. It will be relevant to students and researchers interested in economicpolicy and the history of economic thought.This peer-reviewed book presents a comprehensive overview of the role space is playing in enabling Latin America to fulfil its…
developmental aspirations. Following on from the highly acclaimed Parts 1 to 4, it explains how space and its applications can be used to support the development of the full range and diversity of Latin America societies, while being driven by Latin American goals. The Latin American space sector is currently undergoing a phase of rapid and dynamic expansion, with new actors entering the field and with space applications increasingly being used to support the continent’s social, economic, and political development. All across Latin America, attention is shifting to space as a fundamental part of the continental development agenda, and the creation of a Latin American space agency is evidence of this. Additionally, while in recent years, significant advances in economic and social development have lifted many of Latin America’s people out of poverty, there is still much that needs to be done to fulfil the basic needs of the population and to afford them the dignity they deserve. To this end, space is already being employed in diverse fields of human endeavour to serve Latin America’s goals for its future, but there is still a need for further incorporation of space systems and data. This book will appeal to researchers, professionals and students in fields such as space studies, international relations, governance, and social and rural development.Bioökonomie und regionaler Strukturwandel: Wertschöpfung, Innovation und Nachhaltigkeit planen und umsetzen (SDG - Forschung, Konzepte, Lösungsansätze zur Nachhaltigkeit)
Par Angela-Verena Hassel, Daniel Schiller, Stefan Seiberling, Christian Theel, Steffen Fleßa. 2024
Bioökonomie ist eine neue branchenübergreifende Form des Wirtschaftens, die das Potenzial hat, die bisherige Ökonomie und einzelne Regionen grundlegend zu…
verändern. Dieser Überzeugung folgend stellen die Herausgeber und Autoren dieses Buches den aktuellen Wissenstand aus Theorie und Praxis der Bioökonomie zusammen, entwickeln neue Methoden für einen bioökonomischen Strukturwandel und reflektieren bestehende Bioökonomiekonzepte. Der komplexe und vielschichtige Prozess einer pflanzenbasierten Bioökonomie in ländlichen Räumen wird aus unterschiedlichen Perspektiven betrachtet. Zunächst werden ökonomische Grundlagen sowohl aus gesamt- als auch aus einzelwirtschaftlicher Sicht diskutiert. Dem schließen sich Beispiele an, wie regionale Innovationsnetzwerke und Wertschöpfungsketten der Bioökonomie einen Beitrag zur nachhaltigen Regionalentwicklung und zum gesellschaftlichen Wandel leisten können. Die darauf aufbauende Analyse legt dar, wie verschiedene Akteure und Prozesse eine regionale Bioökonomie in der Praxis etablieren können. Ausgewählte Anwendungs- und Umsetzungsbeispiele für Innovationen pflanzenbasierter Bioökonomie im nordöstlichen Mecklenburg-Vorpommern runden das Buch ab und zeigen das Potenzial für eine Transformation der Wirtschaft in der Region und darüber hinaus.Dieses Buch bietet einen fundierten Einblick in die Relevanz von Generativer Künstlicher Intelligenz (KI) im Marketing. Neben einer kompakten Darstellung…
der Funktionsweise und Grenzen von Generativer KI wird ein umfassender Überblick über KI-basierte Medienformate gegeben.Anhand von Praxisbeispielen und konkreten Auswahlkriterien erfahren Sie, wie Sie geeignete Anwendungsfälle für Generative KI identifizieren und in Ihre Marketingstrategie integrieren können. .