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The English East India Company was one of the most powerful and enduring organizations in history. Between Monopoly and Free…
Trade locates the source of that success in the innovative policy by which the Company's Court of Directors granted employees the right to pursue their own commercial interests while in the firm’s employ. Exploring trade network dynamics, decision-making processes, and ports and organizational context, Emily Erikson demonstrates why the English East India Company was a dominant force in the expansion of trade between Europe and Asia, and she sheds light on the related problems of why England experienced rapid economic development and how the relationship between Europe and Asia shifted in the eighteenth and nineteenth centuries.Though the Company held a monopoly on English overseas trade to Asia, the Court of Directors extended the right to trade in Asia to their employees, creating an unusual situation in which employees worked both for themselves and for the Company as overseas merchants. Building on the organizational infrastructure of the Company and the sophisticated commercial institutions of the markets of the East, employees constructed a cohesive internal network of peer communications that directed English trading ships during their voyages. This network integrated Company operations, encouraged innovation, and increased the Company’s flexibility, adaptability, and responsiveness to local circumstance.Between Monopoly and Free Trade highlights the dynamic potential of social networks in the early modern era.The Company of Strangers: A Natural History of Economic Life - Revised Edition
Par Paul Seabright. 2010
The Company of Strangers shows us the remarkable strangeness, and fragility, of our everyday lives. This completely revised and updated…
edition includes a new chapter analyzing how the rise and fall of social trust explain the unsustainable boom in the global economy over the past decade and the financial crisis that succeeded it. Drawing on insights from biology, anthropology, history, psychology, and literature, Paul Seabright explores how our evolved ability of abstract reasoning has allowed institutions like money, markets, cities, and the banking system to provide the foundations of social trust that we need in our everyday lives. Even the simple acts of buying food and clothing depend on an astonishing web of interaction that spans the globe. How did humans develop the ability to trust total strangers with providing our most basic needs?The Transformation of the World: A Global History of the Nineteenth Century (America in the World #20)
Par Jürgen Osterhammel. 2014
A panoramic global history of the nineteenth centuryA monumental history of the nineteenth century, The Transformation of the World offers…
a panoramic and multifaceted portrait of a world in transition. Jürgen Osterhammel, an eminent scholar who has been called the Braudel of the nineteenth century, moves beyond conventional Eurocentric and chronological accounts of the era, presenting instead a truly global history of breathtaking scope and towering erudition. He examines the powerful and complex forces that drove global change during the "long nineteenth century," taking readers from New York to New Delhi, from the Latin American revolutions to the Taiping Rebellion, from the perils and promise of Europe's transatlantic labor markets to the hardships endured by nomadic, tribal peoples across the planet. Osterhammel describes a world increasingly networked by the telegraph, the steamship, and the railways. He explores the changing relationship between human beings and nature, looks at the importance of cities, explains the role slavery and its abolition played in the emergence of new nations, challenges the widely held belief that the nineteenth century witnessed the triumph of the nation-state, and much more.This is the highly anticipated English edition of the spectacularly successful and critically acclaimed German book, which is also being translated into Chinese, Polish, Russian, and French. Indispensable for any historian, The Transformation of the World sheds important new light on this momentous epoch, showing how the nineteenth century paved the way for the global catastrophes of the twentieth century, yet how it also gave rise to pacifism, liberalism, the trade union, and a host of other crucial developments.A Brief History of the Late Ottoman Empire
Par M. Şükrü Hanioğlu. 2008
At the turn of the nineteenth century, the Ottoman Empire straddled three continents and encompassed extraordinary ethnic and cultural diversity…
among the estimated thirty million people living within its borders. It was perhaps the most cosmopolitan state in the world--and possibly the most volatile. A Brief History of the Late Ottoman Empire now gives scholars and general readers a concise history of the late empire between 1789 and 1918, turbulent years marked by incredible social change. Moving past standard treatments of the subject, M. Sükrü Hanioglu emphasizes broad historical trends and processes more than single events. He examines the imperial struggle to centralize amid powerful opposition from local rulers, nationalist and other groups, and foreign powers. He looks closely at the socioeconomic changes this struggle wrought and addresses the Ottoman response to the challenges of modernity. Hanioglu shows how this history is not only essential to comprehending modern Turkey, but is integral to the histories of Europe and the world. He brings Ottoman society marvelously to life in all its facets--cultural, diplomatic, intellectual, literary, military, and political--and he mines imperial archives and other documents from the period to describe it as it actually was, not as it has been portrayed in postimperial nationalist narratives. A Brief History of the Late Ottoman Empire is a must-read for anyone seeking to understand the legacy left in this empire's ruins--a legacy the world still grapples with today.First published in 2000, Dipesh Chakrabarty's influential Provincializing Europe addresses the mythical figure of Europe that is often taken to…
be the original site of modernity in many histories of capitalist transition in non-Western countries. This imaginary Europe, Dipesh Chakrabarty argues, is built into the social sciences. The very idea of historicizing carries with it some peculiarly European assumptions about disenchanted space, secular time, and sovereignty. Measured against such mythical standards, capitalist transition in the third world has often seemed either incomplete or lacking. Provincializing Europe proposes that every case of transition to capitalism is a case of translation as well--a translation of existing worlds and their thought--categories into the categories and self-understandings of capitalist modernity. Now featuring a new preface in which Chakrabarty responds to his critics, this book globalizes European thought by exploring how it may be renewed both for and from the margins.Using previously classified documents and original interviews, The Other Alliance examines the channels of cooperation between American and West German…
student movements throughout the 1960s and early 1970s, and the reactions these relationships provoked from the U.S. government. Revising the standard narratives of American and West German social mobilization, Martin Klimke demonstrates the strong transnational connections between New Left groups on both sides of the Atlantic. Klimke shows that the cold war partnership of the American and German governments was mirrored by a coalition of rebelling counterelites, whose common political origins and opposition to the Vietnam War played a vital role in generating dissent in the United States and Europe. American protest techniques such as the "sit-in" or "teach-in" became crucial components of the main organization driving student activism in West Germany--the German Socialist Student League--and motivated American and German student activists to construct networks against global imperialism. Klimke traces the impact that Black Power and Germany's unresolved National Socialist past had on the German student movement; he investigates how U.S. government agencies, such as the State Department's Interagency Youth Committee, advised American policymakers on confrontations with student unrest abroad; and he highlights the challenges student protesters posed to cold war alliances. Exploring the catalysts of cross-pollination between student protest movements on two continents, The Other Alliance is a pioneering work of transnational history.Nasser's Gamble draws on declassified documents from six countries and original material in Arabic, German, Hebrew, and Russian to present…
a new understanding of Egypt's disastrous five-year intervention in Yemen, which Egyptian president Gamal Abdel Nasser later referred to as "my Vietnam." Jesse Ferris argues that Nasser's attempt to export the Egyptian revolution to Yemen played a decisive role in destabilizing Egypt's relations with the Cold War powers, tarnishing its image in the Arab world, ruining its economy, and driving its rulers to instigate the fatal series of missteps that led to war with Israel in 1967. Viewing the Six Day War as an unintended consequence of the Saudi-Egyptian struggle over Yemen, Ferris demonstrates that the most important Cold War conflict in the Middle East was not the clash between Israel and its neighbors. It was the inter-Arab struggle between monarchies and republics over power and legitimacy. Egypt's defeat in the "Arab Cold War" set the stage for the rise of Saudi Arabia and political Islam. Bold and provocative, Nasser's Gamble brings to life a critical phase in the modern history of the Middle East. Its compelling analysis of Egypt's fall from power in the 1960s offers new insights into the decline of Arab nationalism, exposing the deep historical roots of the Arab Spring of 2011.Playing Cleopatra: Inventing the Female Celebrity in Third Republic France
Par Holly Grout. 2024
Questions about the meaning of womanhood and femininity loomed large in late nineteenth- and early twentieth-century French culture. In Playing…
Cleopatra, Holly Grout uses the theater—specifically, Parisian stage performances of the Egyptian queen Cleopatra by Sarah Bernhardt, Colette, and Josephine Baker—to explore these cultural and political debates. How and why did portrayals of Cleopatra influence French attitudes regarding race, sexuality, and gender? To what extent did Bernhardt, Colette, and Baker manipulate the image of Cleopatra to challenge social norms and to generate new models of womanhood? Why was Cleopatra—an ancient, mythologized queen—the chosen vehicle for these spectacular expressions of modern womanhood? In the context of late nineteenth-century Egyptomania, Cleopatra’s eroticized image—as well as her controversial legacy of female empowerment—resonated in new ways with a French public engaged in reassessing feminine sexuality, racialized beauty, and national identity. By playing Cleopatra, Bernhardt, Colette, and Baker did more than personify a character; they embodied the myriad ways in which celebrity was racialized, gendered, and commoditized, and they generated a model of female stardom that set the stage for twentieth-century celebrity long before the Hollywood machine’s mass manufacture of “stars.” At the same time, these women engaged with broader debates regarding the meaning of womanhood, celebrity, and Frenchness in the tumultuous decades before World War II.Drawing on plays, periodicals, autobiographies, personal letters, memoirs, novels, works of art, and legislation, Playing Cleopatra contributes to a growing body of literature that examines how individuals subverted the prevailing gender norms that governed relations between the sexes in liberal democratic regimes. By offering employment, visibility, and notoriety, the theater provided an especially empowering world for women, in which the roles they played both reflected and challenged contemporary cultural currents. Through the various iterations in which Bernhardt, Colette, and Baker played Cleopatra, they not only resurrected an ancient queen but also appropriated her mystique to construct new narratives of womanhood.How the Idea of Religious Toleration Came to the West
Par Perez Zagorin. 2003
Religious intolerance, so terrible and deadly in its recent manifestations, is nothing new. In fact, until after the eighteenth century,…
Christianity was perhaps the most intolerant of all the great world religions. How Christian Europe and the West went from this extreme to their present universal belief in religious toleration is the momentous story fully told for the first time in this timely and important book by a leading historian of early modern Europe. Perez Zagorin takes readers to a time when both the Catholic Church and the main new Protestant denominations embraced a policy of endorsing religious persecution, coercing unity, and, with the state's help, mercilessly crushing dissent and heresy. This position had its roots in certain intellectual and religious traditions, which Zagorin traces before showing how out of the same traditions came the beginnings of pluralism in the West. Here we see how sixteenth- and seventeenth-century thinkers--writing from religious, theological, and philosophical perspectives--contributed far more than did political expediency or the growth of religious skepticism to advance the cause of toleration. Reading these thinkers--from Erasmus and Sir Thomas More to John Milton and John Locke, among others--Zagorin brings to light a common, if unexpected, thread: concern for the spiritual welfare of religion itself weighed more in the defense of toleration than did any secular or pragmatic arguments. His book--which ranges from England through the Netherlands, the post-1685 Huguenot Diaspora, and the American Colonies--also exposes a close connection between toleration and religious freedom. A far-reaching and incisive discussion of the major writers, thinkers, and controversies responsible for the emergence of religious tolerance in Western society--from the Enlightenment through the United Nations' Universal Declaration of Human Rights--this original and richly nuanced work constitutes an essential chapter in the intellectual history of the modern world.France's New Deal: From the Thirties to the Postwar Era
Par Philip Nord. 2010
France's New Deal is an in-depth and important look at the remaking of the French state after World War II,…
a time when the nation was endowed with brand-new institutions for managing its economy and culture. Yet, as Philip Nord reveals, the significant process of state rebuilding did not begin at the Liberation. Rather, it got started earlier, in the waning years of the Third Republic and under the Vichy regime. Tracking the nation's evolution from the 1930s through the postwar years, Nord describes how a variety of political actors--socialists, Christian democrats, technocrats, and Gaullists--had a hand in the construction of modern France. Nord examines the French development of economic planning and a cradle-to-grave social security system; and he explores the nationalization of radio, the creation of a national cinema, and the funding of regional theaters. Nord shows that many of the policymakers of the Liberation era had also served under the Vichy regime, and that a number of postwar institutions and policies were actually holdovers from the Vichy era--minus the authoritarianism and racism of those years. From this perspective, the French state after the war was neither entirely new nor purely social-democratic in inspiration. The state's complex political pedigree appealed to a range of constituencies and made possible the building of a wide base of support that remained in place for decades to come. A nuanced perspective on the French state's postwar origins, France's New Deal chronicles how one modern nation came into being.What They Think of Us: International Perceptions of the United States since 9/11
Par David Farber. 2007
It has never been more important for Americans to understand why the world both hates and loves the United States.…
In What They Think of Us, a remarkable group of writers from the Middle East, Europe, Asia, and Latin America describes the world's profoundly ambivalent attitudes toward the United States--before and since 9/11. While many people around the world continue to see the United States as a model despite the Iraq war and the war on terror, the U.S. response to 9/11 has undoubtedly intensified global anti-Americanism. What They Think of Us reveals that substantial goodwill toward America still exists, but that this sympathy is in peril--and that there is an immense gap between how Americans view their country and how it is viewed abroad. Drawing on broad research and personal experience while avoiding anecdotalism and polemics, the writers gathered here combine political, cultural, and historical analysis to explain how people in different parts of the world see the United States. They show that not all anti-Americanism can be blamed on U.S. foreign policy. America is disliked not just for what it does but also for what it is, and perceptions of both are profoundly shaped--and sometimes warped--by the domestic realities of the countries where anti-Americanism thrives. In addition to analyzing America's battered global reputation, these writers propose ways the United States and other countries can build better relations through greater understanding and respect.Taming the Gods: Religion and Democracy on Three Continents
Par Ian Buruma. 2010
Why religion must be separated from politics if democracy is to thrive around the worldFor eight years the president of…
the United States was a born-again Christian, backed by well-organized evangelicals who often seemed intent on erasing the church-state divide. In Europe, the increasing number of radicalized Muslims is creating widespread fear that Islam is undermining Western-style liberal democracy. And even in polytheistic Asia, the development of democracy has been hindered in some countries, particularly China, by a long history in which religion was tightly linked to the state.Ian Buruma is the first writer to provide a sharp-eyed look at the tensions between religion and politics on three continents. Drawing on many contemporary and historical examples, he argues that the violent passions inspired by religion must be tamed in order to make democracy work.Comparing the United States and Europe, Buruma asks why so many Americans—and so few Europeans—see religion as a help to democracy. Turning to China and Japan, he disputes the notion that only monotheistic religions pose problems for secular politics. Finally, he reconsiders the story of radical Islam in contemporary Europe, from the case of Salman Rushdie to the murder of Theo van Gogh. Sparing no one, Buruma exposes the follies of the current culture war between defenders of "Western values" and "multiculturalists," and explains that the creation of a democratic European Islam is not only possible, but necessary.Presenting a challenge to dogmatic believers and dogmatic secularists alike, Taming the Gods powerfully argues that religion and democracy can be compatible—but only if religious and secular authorities are kept firmly apart.Founding Gods, Inventing Nations: Conquest and Culture Myths from Antiquity to Islam
Par William F. McCants. 2012
From the dawn of writing in Sumer to the sunset of the Islamic empire, Founding Gods, Inventing Nations traces four…
thousand years of speculation on the origins of civilization. Investigating a vast range of primary sources, some of which are translated here for the first time, and focusing on the dynamic influence of the Greek, Roman, and Arab conquests of the Near East, William McCants looks at the ways the conquerors and those they conquered reshaped their myths of civilization's origins in response to the social and political consequences of empire. The Greek and Roman conquests brought with them a learned culture that competed with that of native elites. The conquering Arabs, in contrast, had no learned culture, which led to three hundred years of Muslim competition over the cultural orientation of Islam, a contest reflected in the culture myths of that time. What we know today as Islamic culture is the product of this contest, whose protagonists drew heavily on the lore of non-Arab and pagan antiquity. McCants argues that authors in all three periods did not write about civilization's origins solely out of pure antiquarian interest--they also sought to address the social and political tensions of the day. The strategies they employed and the postcolonial dilemmas they confronted provide invaluable context for understanding how authors today use myth and history to locate themselves in the confusing aftermath of empire.Weimar Thought: A Contested Legacy
Par Peter E. Gordon and John P. McCormick. 2013
A comprehensive look at the intellectual and cultural innovations of the Weimar periodDuring its short lifespan, the Weimar Republic (1918–33)…
witnessed an unprecedented flowering of achievements in many areas, including psychology, political theory, physics, philosophy, literary and cultural criticism, and the arts. Leading intellectuals, scholars, and critics—such as Hannah Arendt, Walter Benjamin, Ernst Bloch, Bertolt Brecht, and Martin Heidegger—emerged during this time to become the foremost thinkers of the twentieth century. Even today, the Weimar era remains a vital resource for new intellectual movements. In this incomparable collection, Weimar Thought presents both the specialist and the general reader a comprehensive guide and unified portrait of the most important innovators, themes, and trends of this fascinating period.The book is divided into four thematic sections: law, politics, and society; philosophy, theology, and science; aesthetics, literature, and film; and general cultural and social themes of the Weimar period. The volume brings together established and emerging scholars from a remarkable array of fields, and each individual essay serves as an overview for a particular discipline while offering distinctive critical engagement with relevant problems and debates.Whether used as an introductory companion or advanced scholarly resource, Weimar Thought provides insight into the rich developments behind the intellectual foundations of modernity.This book challenges the standard conception of the Middle Ages as a time of persecution for Jews. Jonathan Elukin traces…
the experience of Jews in Europe from late antiquity through the Renaissance and Reformation, revealing how the pluralism of medieval society allowed Jews to feel part of their local communities despite recurrent expressions of hatred against them. Elukin shows that Jews and Christians coexisted more or less peacefully for much of the Middle Ages, and that the violence directed at Jews was largely isolated and did not undermine their participation in the daily rhythms of European society. The extraordinary picture that emerges is one of Jews living comfortably among their Christian neighbors, working with Christians, and occasionally cultivating lasting friendships even as Christian culture often demonized Jews. As Elukin makes clear, the expulsions of Jews from England, France, Spain, and elsewhere were not the inevitable culmination of persecution, but arose from the religious and political expediencies of particular rulers. He demonstrates that the history of successful Jewish-Christian interaction in the Middle Ages in fact laid the social foundations that gave rise to the Jewish communities of modern Europe. Elukin compels us to rethink our assumptions about this fascinating period in history, offering us a new lens through which to appreciate the rich complexities of the Jewish experience in medieval Christendom.A King Travels: Festive Traditions in Late Medieval and Early Modern Spain
Par Teofilo F. Ruiz. 2012
A King Travels examines the scripting and performance of festivals in Spain between 1327 and 1620, offering an unprecedented look…
at the different types of festivals that were held in Iberia during this crucial period of European history. Bridging the gap between the medieval and early modern eras, Teofilo Ruiz focuses on the travels and festivities of Philip II, exploring the complex relationship between power and ceremony, and offering a vibrant portrait of Spain's cultural and political life. Ruiz covers a range of festival categories: carnival, royal entries, tournaments, calendrical and noncalendrical celebrations, autos de fe, and Corpus Christi processions. He probes the ritual meanings of these events, paying special attention to the use of colors and symbols, and to the power relations articulated through these festive displays. Ruiz argues that the fluid and at times subversive character of medieval festivals gave way to highly formalized and hierarchical events reflecting a broader shift in how power was articulated in late medieval and early modern Spain. Yet Ruiz contends that these festivals, while they sought to buttress authority and instruct different social orders about hierarchies of power, also served as sites of contestation, dialogue, and resistance. A King Travels sheds new light on Iberian festive traditions and their unique role in the centralizing state in early modern Castile.Capitalism and the Jews
Par Jerry Z. Muller. 2010
How the fate of the Jews has been shaped by the development of capitalismThe unique historical relationship between capitalism and…
the Jews is crucial to understanding modern European and Jewish history. But the subject has been addressed less often by mainstream historians than by anti-Semites or apologists. In this book Jerry Muller, a leading historian of capitalism, separates myth from reality to explain why the Jewish experience with capitalism has been so important and complex—and so ambivalent.Drawing on economic, social, political, and intellectual history from medieval Europe through contemporary America and Israel, Capitalism and the Jews examines the ways in which thinking about capitalism and thinking about the Jews have gone hand in hand in European thought, and why anticapitalism and anti-Semitism have frequently been linked. The book explains why Jews have tended to be disproportionately successful in capitalist societies, but also why Jews have numbered among the fiercest anticapitalists and Communists. The book shows how the ancient idea that money was unproductive led from the stigmatization of usury and the Jews to the stigmatization of finance and, ultimately, in Marxism, the stigmatization of capitalism itself. Finally, the book traces how the traditional status of the Jews as a diasporic merchant minority both encouraged their economic success and made them particularly vulnerable to the ethnic nationalism of the nineteenth and twentieth centuries.Providing a fresh look at an important but frequently misunderstood subject, Capitalism and the Jews will interest anyone who wants to understand the Jewish role in the development of capitalism, the role of capitalism in the modern fate of the Jews, or the ways in which the story of capitalism and the Jews has affected the history of Europe and beyond, from the medieval period to our own.Utopia/Dystopia: Conditions of Historical Possibility
Par Michael D. Gordin, Helen Tilley and Gyan Prakash. 2011
The concepts of utopia and dystopia have received much historical attention. Utopias have traditionally signified the ideal future: large-scale social,…
political, ethical, and religious spaces that have yet to be realized. Utopia/Dystopia offers a fresh approach to these ideas. Rather than locate utopias in grandiose programs of future totality, the book treats these concepts as historically grounded categories and examines how individuals and groups throughout time have interpreted utopian visions in their daily present, with an eye toward the future. From colonial and postcolonial Africa to pre-Marxist and Stalinist Eastern Europe, from the social life of fossil fuels to dreams of nuclear power, and from everyday politics in contemporary India to imagined architectures of postwar Britain, this interdisciplinary collection provides new understandings of the utopian/dystopian experience. The essays look at such issues as imaginary utopian perspectives leading to the 1856-57 Xhosa Cattle Killing in South Africa, the functioning racist utopia behind the Rhodesian independence movement, the utopia of the peaceful atom and its global dissemination in the mid-1950s, the possibilities for an everyday utopia in modern cities, and how the Stalinist purges of the 1930s served as an extension of the utopian/dystopian relationship. The contributors are Dipesh Chakrabarty, Igal Halfin, Fredric Jameson, John Krige, Timothy Mitchell, Aditya Nigam, David Pinder, Marci Shore, Jennifer Wenzel, and Luise White.Not in the Heavens: The Tradition of Jewish Secular Thought
Par David Biale. 2010
The story of the origins and development of a Jewish form of secularismNot in the Heavens traces the rise of…
Jewish secularism through the visionary writers and thinkers who led its development. Spanning the rich history of Judaism from the Bible to today, David Biale shows how the secular tradition these visionaries created is a uniquely Jewish one, and how the emergence of Jewish secularism was not merely a response to modernity but arose from forces long at play within Judaism itself.Biale explores how ancient Hebrew books like Job, Song of Songs, and Esther downplay or even exclude God altogether, and how Spinoza, inspired by medieval Jewish philosophy, recast the biblical God in the role of nature and stripped the Torah of its revelatory status to instead read scripture as a historical and cultural text. Biale examines the influential Jewish thinkers who followed in Spinoza's secularizing footsteps, such as Salomon Maimon, Heinrich Heine, Sigmund Freud, and Albert Einstein. He tells the stories of those who also took their cues from medieval Jewish mysticism in their revolts against tradition, including Hayim Nahman Bialik, Gershom Scholem, and Franz Kafka. And he looks at Zionists like David Ben-Gurion and other secular political thinkers who recast Israel and the Bible in modern terms of race, nationalism, and the state.Not in the Heavens demonstrates how these many Jewish paths to secularism were dependent, in complex and paradoxical ways, on the very religious traditions they were rejecting, and examines the legacy and meaning of Jewish secularism today.Power to the People: Energy in Europe over the Last Five Centuries (The Princeton Economic History of the Western World #46)
Par Astrid Kander, Paolo Malanima, Paul Warde. 2014
Power to the People examines the varied but interconnected relationships between energy consumption and economic development in Europe over the…
last five centuries. It describes how the traditional energy economy of medieval and early modern Europe was marked by stable or falling per capita energy consumption, and how the First Industrial Revolution in the eighteenth century--fueled by coal and steam engines--redrew the economic, social, and geopolitical map of Europe and the world. The Second Industrial Revolution continued this energy expansion and social transformation through the use of oil and electricity, but after 1970 Europe entered a new stage in which energy consumption has stabilized. This book challenges the view that the outsourcing of heavy industry overseas is the cause, arguing that a Third Industrial Revolution driven by new information and communication technologies has played a major stabilizing role. Power to the People offers new perspectives on the challenges posed today by climate change and peak oil, demonstrating that although the path of modern economic development has vastly increased our energy use, it has not been a story of ever-rising and continuous consumption. The book sheds light on the often lengthy and complex changes needed for new energy systems to emerge, the role of energy resources in economic growth, and the importance of energy efficiency in promoting growth and reducing future energy demand.