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Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between…
marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares cutting-edge techniques and ethical considerations in marketing data science. Future-Ready Skills: Learn about the latest advancements, including generative AI, to stay ahead in the rapidly evolving marketing landscape. Accessible Learning: Tailored for both beginners and seasoned professionals, this book ensures a smooth learning curve with a clear, engaging narrative. Mastering Marketing Data Science is designed as a comprehensive how-to guide, weaving together theory and practice to offer a dynamic, workbook-style learning experience. Dr. Brown's voice and expertise guide you through the complexities of marketing data science, making sophisticated concepts accessible and actionable.Patterns: Theory of the Digital Society
Par Armin Nassehi. 2024
We are inclined to assume that digital technologies have suddenly revolutionized everything – including our relationships, our forms of work…
and leisure, and even our democracies – in just a few years. Armin Nassehi puts forward a new theory of digital society that turns this assumption on its head. Rather than treating digital technologies as an independent causal force that is transforming social life, he asks: what problem does digitalization solve? When we pose the question in this way, we can see, argues Nassehi, that digitalization helps societies to deal with and reduce complexity by using coded numbers to process information. We can also see that modern societies had a digital structure long before computer technologies were developed – already in the nineteenth century, for example, statistical pattern recognition technologies were being used in functionally differentiated societies in order to recognize, monitor and control forms of human behaviour. Digital technologies were so successful in such a short period of time and were able to penetrate so many areas of society so quickly precisely because of a pre-existing sensitivity that prepared modern societies for digital development. This highly original book lays the foundations for a theory of the digital society that will be of value to everyone interested in the growing presence of digital technologies in our lives.The Routledge Handbook of Transregional Studies (Routledge History Handbooks)
Par Matthias Middell. 2019
The Routledge Handbook of Transregional Studies brings together the various fields within which transregional phenomena are scientifically observed and analysed.…
This handbook presents the theoretical and methodological potential of such studies for the advancement of the conceptualization of global and area-bound developments.Following three decades of intense debate about globalization and transnationalism, it has become clear that border-crossing connections and interactions between societies are highly important, yet not all extend beyond the borders of nation-states or are of truly world-wide reach. The product of extensive international and interdisciplinary cooperation, this handbook is divided into ten sections that introduce the wide variety of topics within transregional studies, including Colonialism and Post-Colonial Studies, Spatial Formats, International Organizations, Religions and Religious Movements, and Transregional Studies and Narratives of Globalization. Recognizing that transregional studies asks about the space-making and space-formatting character of connections as well as the empirical status of such connections under the global condition, the volume reaches beyond the typical confines of area and regional studies to consider how areas are transcended and transformed more widely.Combining case studies with both theoretical and methodological considerations, The Routledge Handbook of Transregional Studies provides the first overview of the currently flourishing field of transregional studies and is the ideal volume for students and scholars of this diverse subject and its related fields.Golosa: A Basic Course in Russian, Book Two
Par Richard M. Robin, Karen Evans-Romaine, Galina Shatalina. 2023
ГОЛОСА: A Basic Course in Russian, Book Two (Sixth Edition), takes a contemporary approach to language learning by focusing on…
the development of functional competence as well as the expansion of cultural knowledge.The sixth edition of this bestselling communicatively based text for Russian has been updated by putting a greater focus on contemporary culture and simplified, visual grammar explanations that will better engage students. The program also covers the basic morphology of Russian (declension, case government, conjugation). The program has been a bestseller as a college Russian textbook through five editions since 1993.Following on from Golosa Book One, Golosa Book Two is divided into ten units. Organised thematically, each unit contains dialogs, texts, exercises, and other material designed to enable students to read, speak, and write about the topic, as well as to understand simple conversations. The systematic grammar explanations and exercises enable students to develop a conceptual understanding and partial control of all basic Russian structures. This strong structural base enables students to accomplish the linguistic tasks and prepares them for further study of the language. Book Two is designed to bring students to the ACTFL Intermediate range in speaking (A2/B1 on the CEFR scale).Print and eTextbooks are accompanied by a Student Workbook and a rich companion website (www.routledge.com/cw/golosa) offering audio and video material, instructor resources and fully integrated exercises to use alongside the text. The companion website, powered by Lingco, is available for separate purchase from Lingco. Teachers can preview the new companion websites and create their courses. Free audio and video resources are also available at www.routledge.com/cw/golosa, including the Instructor Resources. For resources on how to set up and customize your course, please visit the Help Center on the Lingco Language Labs website at www.lingco.io. It includes articles that explain how the platform works and what you can do with it. Students may join their teacher’s course on Lingco and will be able to enter their access code or purchase access at any point in the 14-day grace period that begins on the first date of access. Students receive 12 months of access that begins after a free 14-day grace period.Design, build, and secure scalable machine learning (ML) systems to solve real-world business problems with Python and AWS Purchase of…
the print or Kindle book includes a free PDF eBookKey FeaturesGo in-depth into the ML lifecycle, from ideation and data management to deployment and scalingApply risk management techniques in the ML lifecycle and design architectural patterns for various ML platforms and solutionsUnderstand the generative AI lifecycle, its core technologies, and implementation risksBook DescriptionDavid Ping, Head of GenAI and ML Solution Architecture for global industries at AWS, provides expert insights and practical examples to help you become a proficient ML solutions architect, linking technical architecture to business-related skills. You'll learn about ML algorithms, cloud infrastructure, system design, MLOps , and how to apply ML to solve real-world business problems. David explains the generative AI project lifecycle and examines Retrieval Augmented Generation (RAG), an effective architecture pattern for generative AI applications. You’ll also learn about open-source technologies, such as Kubernetes/Kubeflow, for building a data science environment and ML pipelines before building an enterprise ML architecture using AWS. As well as ML risk management and the different stages of AI/ML adoption, the biggest new addition to the handbook is the deep exploration of generative AI. By the end of this book , you’ll have gained a comprehensive understanding of AI/ML across all key aspects, including business use cases, data science, real-world solution architecture, risk management, and governance. You’ll possess the skills to design and construct ML solutions that effectively cater to common use cases and follow established ML architecture patterns, enabling you to excel as a true professional in the field.What you will learnApply ML methodologies to solve business problems across industriesDesign a practical enterprise ML platform architectureGain an understanding of AI risk management frameworks and techniquesBuild an end-to-end data management architecture using AWSTrain large-scale ML models and optimize model inference latencyCreate a business application using artificial intelligence services and custom modelsDive into generative AI with use cases, architecture patterns, and RAGWho this book is forThis book is for solutions architects working on ML projects, ML engineers transitioning to ML solution architect roles, and MLOps engineers. Additionally, data scientists and analysts who want to enhance their practical knowledge of ML systems engineering, as well as AI/ML product managers and risk officers who want to gain an understanding of ML solutions and AI risk management, will also find this book useful. A basic knowledge of Python, AWS, linear algebra, probability, and cloud infrastructure is required before you get started with this handbook.Artificial Intelligence for Robotics: Build intelligent robots that perform human tasks using AI techniques
Par Francis X. Govers. 2018
Bring a new degree of interconnectivity to your world by building your own intelligent robots Key Features Leverage fundamentals of…
AI and robotics Work through use cases to implement various machine learning algorithms Explore Natural Language Processing (NLP) concepts for efficient decision making in robots Book Description Artificial Intelligence for Robotics starts with an introduction to Robot Operating Systems (ROS), Python, robotic fundamentals, and the software and tools that are required to start out with robotics. You will learn robotics concepts that will be useful for making decisions, along with basic navigation skills. As you make your way through the chapters, you will learn about object recognition and genetic algorithms, which will teach your robot to identify and pick up an irregular object. With plenty of use cases throughout, you will explore natural language processing (NLP) and machine learning techniques to further enhance your robot. In the concluding chapters, you will learn about path planning and goal-oriented programming, which will help your robot prioritize tasks. By the end of this book, you will have learned to give your robot an artificial personality using simulated intelligence. What you will learn Get started with robotics and artificial intelligence Apply simulation techniques to give your robot an artificial personality Understand object recognition using neural networks and supervised learning techniques Pick up objects using genetic algorithms for manipulation Teach your robot to listen using NLP via an expert system Use machine learning and computer vision to teach your robot how to avoid obstacles Understand path planning, decision trees, and search algorithms in order to enhance your robot Who this book is for If you have basic knowledge about robotics and want to build or enhance your existing robot's intelligence, then Artificial Intelligence for Robotics is for you. This book is also for enthusiasts who want to gain knowledge of AI and robotics.Go from absolute beginner to passing your PSM I exam first time with this comprehensive guide. Packed with practical examples,…
this book is updated for the latest Scrum guidelines to turn you into a Scrum Master!Key FeaturesGo from absolute beginner to exam-ready with detailed explorations of Scrum use-casesUnderstand the different applications of agile concepts, and how to best apply them to your businessDiscover expert tips and work with real-world examples to pass the PSM I certification exam first timeBook DescriptionEver wondered why you'd use Scrum over other process frameworks? Or what makes Agile just so agile? Or why you should bother with the PSM certification? This book has you covered.The Professional Scrum Master (PSM I) Guide is a comprehensive tutorial that will not only introduce you to the basics of Scrum, but build you up to be ready to pass your PSM I exam first time round. Where other books avoid detail, this guide provides you with detailed practical examples to take you from being an apprentice to becoming a master.Assuming you're a total beginner, this book will introduce you to Scrum methodologies with detailed use cases, teaching you the secrets of Scrum in such a way that you'll be well-equipped for the PSM I exam.This book demonstrates the real-world applications of Scrum in a variety of scenarios, all with practical examples.You'll understand why the structure of your Scrum team matters, what you can achieve with properly planned sprints, and how to create and manage sprint and product backlogs. The chapters are regularly concluded with quizzes relevant to the exam, reinforcing the values you learn on your journey. Finally, it concludes with some exam preparation and myth-dispelling to make sure you have an edge when it comes to earning your certificate. This is a guide that'll ensure you won't fall behind in an ever increasingly agile world.What you will learnGet to grips with Agile development and Scrum from the ground upUnderstand the roles and responsibilities within the Scrum teamDiscover how to conduct Scrum events and create Scrum artifactsExplore real-world scenarios and use cases for Scrum in actionDevelop an in-depth understanding of how to run a successful sprint to deliver results quicklyBe fully prepared and able to pass your PSM I exam first timeWho this book is forAssuming no prior knowledge of Scrum, this book is for professionals who want to build a strong foundation in Scrum practices with the intention of passing the PSM I exam. If you're a product owner or project manager looking to stay relevant in an agile world, this book is essential to helping you become a Scrum Master.Serverless ETL and Analytics with AWS Glue: Your comprehensive reference guide to learning about AWS Glue and its features
Par Vishal Pathak, Subramanya Vajiraya, Noritaka Sekiyama, Tomohiro Tanaka, Albert Quiroga. 2022
Build efficient data lakes that can scale to virtually unlimited size using AWS GlueKey FeaturesLearn to work with AWS Glue…
to overcome typical implementation challenges in data lakesCreate and manage serverless ETL pipelines that can scale to manage big dataWritten by AWS Glue community members, this practical guide shows you how to implement AWS Glue in no timeBook DescriptionOrganizations these days have gravitated toward services such as AWS Glue that undertake undifferentiated heavy lifting and provide serverless Spark, enabling you to create and manage data lakes in a serverless fashion. This guide shows you how AWS Glue can be used to solve real-world problems along with helping you learn about data processing, data integration, and building data lakes.Beginning with AWS Glue basics, this book teaches you how to perform various aspects of data analysis such as ad hoc queries, data visualization, and real-time analysis using this service. It also provides a walk-through of CI/CD for AWS Glue and how to shift left on quality using automated regression tests. You'll find out how data security aspects such as access control, encryption, auditing, and networking are implemented, as well as getting to grips with useful techniques such as picking the right file format, compression, partitioning, and bucketing. As you advance, you'll discover AWS Glue features such as crawlers, Lake Formation, governed tables, lineage, DataBrew, Glue Studio, and custom connectors. The concluding chapters help you to understand various performance tuning, troubleshooting, and monitoring options.By the end of this AWS book, you'll be able to create, manage, troubleshoot, and deploy ETL pipelines using AWS Glue.What you will learnApply various AWS Glue features to manage and create data lakesUse Glue DataBrew and Glue Studio for data preparationOptimize data layout in cloud storage to accelerate analytics workloadsManage metadata including database, table, and schema definitionsSecure your data during access control, encryption, auditing, and networkingMonitor AWS Glue jobs to detect delays and loss of dataIntegrate Spark ML and SageMaker with AWS Glue to create machine learning modelsWho this book is forThis book is for ETL developers, data engineers, and data analysts who want to understand how AWS Glue can help you solve your business problems. Basic knowledge of AWS data services is assumed.Uncomfortably Off: Why Addressing Inequality Matters, Even for High Earners
Par Marcos González Hernando, Gerry Mitchell. 2023
In highly unequal societies such as the UK, where the top 10% take a higher share of disposable income than…
in most other European countries, many feel resentment towards high earners. On paper, they are doing well, but inequality isn’t even working for them. Uncomfortably Off reveals that those generally considered to be the most affluent feel anxious about the future and struggle to keep up, or even to stay put. They are starting to doubt their common sense ideas about hard work and meritocracy as work pays less and less and life is becoming more uncomfortable. This book makes two crucial arguments. First, reducing income inequality will benefit everyone, even those quite near the top. Second, we need to understand the anxieties of high earners to understand their politics. As leading managers and professionals they have disproportionate influence on the institutions that rule over our public life. Their interests are ultimately not that dissimilar from those of the median earner: being able to afford a good quality of life in an ever more expensive and uncertain world. The hope of this book is to prompt high earners to question accepted truths and long-held beliefs that affect how they see themselves and judge others. In doing so, it seeks to help us all understand why dismissing the concerns of this group will not help in the fight to solve inequality.The under-representation of characters of colour in children′s literature in the UK is quantified in the CLPE′s award winning Reflecting…
Realities research.Through this research, the CLPE actively disrupts the demand-and-supply chain and holds the children′s publishing industry to account, encouraging it to do better. This book: * explores what Reflecting Realities teaches us; * empowers teachers to take positive to ensure classroom libraries are truly representative; * takes time to reflect on the research; * enables teachers to explore what constitutes quality representation; * includes practical support on how to translate this thinking into positive change in the classroom; * provides guidance for curating literature for young readers; * highlights how engagement with inclusive literature positively impacts school reading cultures and wider teaching and learning.Creativity in the Early Years: Engaging Children Aged 0-5
Par Simon Taylor. 2024
This book offers an accessible and comprehensive new introduction to the subject and practise of creativity in early years education. Taylor takes…
a uniquely rights-based and inclusive approach to creativity, providing students with a holistic, internationally-minded overview of creativity and its place both inside and outside the classroom. Sections focus on: Defining creativity and its benefits Different modes of creativity Creativity in a policy and social context Creative pedagogy in practice Creative leadership Each chapter offers questions for critical reflection, illustrative contemporary case studies, and ample suggestions for further reading.Creativity in the Early Years: Engaging Children Aged 0-5
Par Simon Taylor. 2024
This book offers an accessible and comprehensive new introduction to the subject and practise of creativity in early years education. Taylor takes…
a uniquely rights-based and inclusive approach to creativity, providing students with a holistic, internationally-minded overview of creativity and its place both inside and outside the classroom. Sections focus on: Defining creativity and its benefits Different modes of creativity Creativity in a policy and social context Creative pedagogy in practice Creative leadership Each chapter offers questions for critical reflection, illustrative contemporary case studies, and ample suggestions for further reading.Communication and Interpersonal Skills in Social Work (Transforming Social Work Practice Series)
Par Juliet Koprowska. 2024
Communication and interpersonal skills are an essential part of practice. Taking a skills-based approach, this book looks at research, theories,…
approaches and processes, demonstrating how they relate directly to practice. It will help you to understand the benefits that good communication skills can bring to your work with children and families, adults, groups, and those with communication difficulties.Communication and Interpersonal Skills in Social Work (Transforming Social Work Practice Series)
Par Juliet Koprowska. 2024
Communication and interpersonal skills are an essential part of practice. Taking a skills-based approach, this book looks at research, theories,…
approaches and processes, demonstrating how they relate directly to practice. It will help you to understand the benefits that good communication skills can bring to your work with children and families, adults, groups, and those with communication difficulties.Media, Culture and Society: An Introduction
Par Paul Hodkinson. 2024
As digital media come to saturate more and more of our societies, what benefits and challenges do they bring? Who…
holds power in contemporary media industries, and do they have our best interests at heart? What role do media play in our cultural identities and the relations between communities? How much control do media users have over the role of platforms, algorithms and data in their lives? Media increasingly dominate our social and cultural worlds, affecting issues of power, politics, knowledge, identity, and everyday life. But what are the implications of the mediatisation of contemporary life, and how should we make sense of it? In this fully updated and revised edition of his bestselling textbook, Paul Hodkinson explores the social and cultural significance of media in the age of digital platforms. Encompassing media technologies, industries, texts and users, and combining coverage of classic theories with extensive new material on platforms, social media, datafication and more, this book will equip you to navigate the fast-moving field of media and communication studies. Media, Culture and Society provides an essential overview for students studying introductory media modules, as well as depth for those further into their media degree.Media, Culture and Society: An Introduction
Par Paul Hodkinson. 2024
As digital media come to saturate more and more of our societies, what benefits and challenges do they bring? Who…
holds power in contemporary media industries, and do they have our best interests at heart? What role do media play in our cultural identities and the relations between communities? How much control do media users have over the role of platforms, algorithms and data in their lives? Media increasingly dominate our social and cultural worlds, affecting issues of power, politics, knowledge, identity, and everyday life. But what are the implications of the mediatisation of contemporary life, and how should we make sense of it? In this fully updated and revised edition of his bestselling textbook, Paul Hodkinson explores the social and cultural significance of media in the age of digital platforms. Encompassing media technologies, industries, texts and users, and combining coverage of classic theories with extensive new material on platforms, social media, datafication and more, this book will equip you to navigate the fast-moving field of media and communication studies. Media, Culture and Society provides an essential overview for students studying introductory media modules, as well as depth for those further into their media degree.Primary Science: Knowledge and Understanding (Achieving QTS Series)
Par Graham A Peacock, John Sharp, Rob Johnsey, Debbie Wright. 2024
All the subject knowledge you need to teach primary science. The essential subject knowledge text for primary science. Secure subject…
knowledge and understanding is the foundation of confident, creative and effective teaching. This comprehensive text, covering the whole primary curriculum, includes interactive tasks, self-assessment questions and links to other resources in all chapters. Primary science matters. This 10th edition includes links to the ITT Core Content Framework and new content on children’s common misconceptions in science.Primary Science: Knowledge and Understanding (Achieving QTS Series)
Par Graham A Peacock, John Sharp, Rob Johnsey, Debbie Wright. 2024
All the subject knowledge you need to teach primary science. The essential subject knowledge text for primary science. Secure subject…
knowledge and understanding is the foundation of confident, creative and effective teaching. This comprehensive text, covering the whole primary curriculum, includes interactive tasks, self-assessment questions and links to other resources in all chapters. Primary science matters. This 10th edition includes links to the ITT Core Content Framework and new content on children’s common misconceptions in science.The Mental Capacity Act 2005: A Guide for Practice (Post-Qualifying Social Work Practice Series)
Par Robert Brown, Debbie Martin, Neil Allen, Paul Barber. 2024
The Mental Capacity Act 2005 and its accompanying Codes of Practice continue to have a huge impact on mental health…
professionals working with some of the most vulnerable people throughout England and Wales. Whether you are a Social Worker, Best Interest Assessor, Mental Health Nurse, Doctor, Psychiatrist or an Approved Mental Health Professional (AMHP), understanding the Mental Capacity Act and its implications for practice is essential and this indispensable guide will help you do just that. The Mental Capacity Act 2005 is designed to protect and empower individuals who may lack the mental capacity to make their own decisions about their care and treatment and this bestselling book will provide invaluable support to busy practitioners needing to draw on the Act in the following ways: - Sets out the full text of the main body of the Act for quick reference - Contains practical advice and checklists for working with the Act and the main principles and Codes of Practice - Shows how the Mental Health Act and Mental Capacity Act interact so that statutory requirements can be put into practice.The Mental Capacity Act 2005: A Guide for Practice (Post-Qualifying Social Work Practice Series)
Par Robert Brown, Debbie Martin, Neil Allen, Paul Barber. 2024
The Mental Capacity Act 2005 and its accompanying Codes of Practice continue to have a huge impact on mental health…
professionals working with some of the most vulnerable people throughout England and Wales. Whether you are a Social Worker, Best Interest Assessor, Mental Health Nurse, Doctor, Psychiatrist or an Approved Mental Health Professional (AMHP), understanding the Mental Capacity Act and its implications for practice is essential and this indispensable guide will help you do just that. The Mental Capacity Act 2005 is designed to protect and empower individuals who may lack the mental capacity to make their own decisions about their care and treatment and this bestselling book will provide invaluable support to busy practitioners needing to draw on the Act in the following ways: - Sets out the full text of the main body of the Act for quick reference - Contains practical advice and checklists for working with the Act and the main principles and Codes of Practice - Shows how the Mental Health Act and Mental Capacity Act interact so that statutory requirements can be put into practice.