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An urgent plan to confront climate change, transform the American economy, and create a green post-fossil fuel culture.A new vision…
for America’s future is quickly gaining momentum. Facing a global emergency, a younger generation is spearheading a national conversation around a Green New Deal and setting the agenda for a bold political movement with the potential to revolutionize society. Millennials, the largest voting bloc in the country, are now leading on the issue of climate change.While the Green New Deal has become a lightning rod in the political sphere, there is a parallel movement emerging within the business community that will shake the very foundation of the global economy in coming years. Key sectors of the economy are fast-decoupling from fossil fuels in favor of ever cheaper solar and wind energies and the new business opportunities and employment that accompany them. New studies are sounding the alarm that trillions of dollars in stranded fossil fuel assets could create a carbon bubble likely to burst by 2028, causing the collapse of the fossil fuel civilization. The marketplace is speaking, and governments will need to adapt if they are to survive and prosper.In The Green New Deal, New York Times bestselling author and renowned economic theorist Jeremy Rifkin delivers the political narrative and economic plan for the Green New Deal that we need at this critical moment in history. The concurrence of a stranded fossil fuel assets bubble and a green political vision opens up the possibility of a massive shift to a post-carbon ecological era, in time to prevent a temperature rise that will tip us over the edge into runaway climate change. With twenty-five years of experience implementing Green New Deal–style transitions for both the European Union and the People’s Republic of China, Rifkin offers his vision for how to transform the global economy and save life on Earth.Lighting the World: Transforming Our Energy Future by Bringing Electricity to Everyone
Par Jim Rogers, Stephen P. Williams. 2015
1.2 billion people on Earth still don't have electricity. Even where cell phones are now common, like sub-Saharan Africa and…
parts of India, villagers still walk miles to charge them. But new large-scale, sustainable solutions will not only usher in a new era of light, but be an important first step in lifting people from poverty and putting them on a road of sustainable economic development. Also, a unique, transforming opportunity for Western thinkers and practitioners will be created. These areas have largely skipped the analog stage of power development, and have moved straight from the middle ages to the digital age. They are not encumbered by existing infrastructure, dependence on fossil fuels, or too many outdated laws and regulations. An ideal innovation incubator, the developing world might just be the best way to make progress on our own energy issues at home.Jim Rogers is leading a grand collaborative effort to bring sustainable, clean electrical power to everyone who lacks it. This reverse engineering, he contends, could solve the energy crises of America and Europe, while also making the world a cleaner, smarter place. But it won't be easy. In Lighting the World, Rogers details the bold thinking, international cooperation, and political will required to illuminate the future for everyone.Remembering Woolworth's: A Nostalgic History of the World's Most Famous Five-and-Dime
Par Karen Plunkett-Powell. 1999
Remembering Woolworth's brings back to life all the nostalgia and magic of the famous five-and-dime that captured the hearts of…
Americans for over a centuryMillions of Americans have fond memories of shopping at Woolworth's, wandering the aisles in search of a humble spool of Woolco thread, festive Christmas decorations, a goldfish or parakeet, or a blue bottle of Evening in Paris perfume. And who could forget the special treat of a grilled-cheese sandwich or ice-cream sundae at the famous lunch counter?These and countless other memories are celebrated in Karen Plunkett-Powell's Remembering Woolworth's. Packed with photos, first-hand remembrances, vivid anecdotes, and a lively, well-researched narrative, the book tells the story of how a poor potato farmer named Frank Woolworth created a merchandising empire that touched the lives of Americans in small towns, big cities, and everywhere in between. Chapters cover the store's humble beginnings, surviving the Great Depression, the civil rights sit-ins, Woolworth's around the globe, the popularity of Woolworth's collectibles, and much more.Capturing the Light: The Birth of Photography, a True Story of Genius and Rivalry
Par Roger Watson, Helen Rappaport. 2013
An intimate look at the journeys of two men—a gentleman scientist and a visionary artist—as they struggled to capture the…
world around them, and in the process invented modern photographyDuring the 1830s, in an atmosphere of intense scientific enquiry fostered by the industrial revolution, two quite different men—one in France, one in England—developed their own dramatically different photographic processes in total ignorance of each other's work. These two lone geniuses—Henry Fox Talbot in the seclusion of his English country estate at Lacock Abbey and Louis Daguerre in the heart of post-revolutionary Paris—through diligence, disappointment and sheer hard work overcame extraordinary odds to achieve the one thing man had for centuries been trying to do—to solve the ancient puzzle of how to capture the light and in so doing make nature 'paint its own portrait'. With the creation of their two radically different processes—the Daguerreotype and the Talbotype—these two giants of early photography changed the world and how we see it. Drawing on a wide range of original, contemporary sources and featuring plates in colour, sepia and black and white, many of them rare or previously unseen, Capturing the Light by Roger Watson and Helen Rappaport charts an extraordinary tale of genius, rivalry and human resourcefulness in the quest to produce the world's first photograph.Short-Term Trading in the New Stock Market
Par Toni Turner. 2005
Short-Term Trading in the New Stock Market by Toni Turner is an essential guide for every money-minded trader. In an…
uncertain market, can traders and investors find profits in short-term stock movements?Bestselling author and trader Toni Turner teaches readers the techniques and strategies needed to trade in today's up-and-down stock market. The book begins with "Seven Steps to Trading Success," which outlines the logistics needed to establish a trading career. In an upbeat, clear, and lively style, Short-Term Trading in the New Stock Market covers: *The Seven Steps to Trading Success*What the new stock market looks like*How to lower risks and increase gains*How to formulate your own trading business plan*How to analyze market cycles and find profit opportunities*Key Charting fundamentals that reveal buy and sell signals using Trends and Trendlines, Candlesticks, Volume, Momentum Indicators, and other tools for success*Swing Trading, Position Trading, and Selling Short*Introduction to E-mini trading and Forex markets* "Center Points" to find balance and calm in a fast-moving marketThirsty Dragon: China's Lust for Bordeaux and the Threat to the World's Best Wines
Par Suzanne Mustacich. 2015
An inside view of China's quest to become a global wine power and Bordeaux's attempt to master the thirsty dragon…
it helped createThe wine merchants of Bordeaux and the rising entrepreneurs of China would seem to have little in common—old world versus new, tradition versus disruption, loyalty versus efficiency. And yet these two communities have found their destinies intertwined in the conquest of new markets, as Suzanne Mustacich shows in this provocative account of how China is reshaping the French wine business and how Bordeaux is making its mark on China.Thirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate infrastructure of Bordeaux's insular wine trade. The Bordelais and the Chinese do business according to different and often incompatible sets of rules, and Mustacich uncovers the competing agendas and little-known actors who are transforming the economics and culture of Bordeaux, even as its wines are finding new markets—and ever higher prices—in Shanghai, Beijing, and Hong Kong, with Hong Kong and London traders playing a pivotal role.At once a tale of business skullduggery and fierce cultural clashes, adventure, and ambition, Thirsty Dragon offers a behind-the-scenes look at the challenges facing the world's most famous and prestigious wines.The Shaking Woman, or A History of My Nerves
Par Siri Hustvedt. 2009
In this unique neurological memoir Siri Hustvedt attempts to solve her own mysterious conditionWhile speaking at a memorial event for…
her father in 2006, Siri Hustvedt suffered a violent seizure from the neck down. Despite her flapping arms and shaking legs, she continued to speak clearly and was able to finish her speech. It was as if she had suddenly become two people: a calm orator and a shuddering wreck. Then the seizures happened again and again. The Shaking Woman or A History of My Nerves tracks Hustvedt's search for a diagnosis, one that takes her inside the thought processes of several scientific disciplines, each one of which offers a distinct perspective on her paroxysms but no ready solution. In the process, she finds herself entangled in fundamental questions: What is the relationship between brain and mind? How do we remember? What is the self? During her investigations, Hustvedt joins a discussion group in which neurologists, psychiatrists, psychoanalysts, and brain scientists trade ideas to develop a new field: neuropsychoanalysis. She volunteers as a writing teacher for psychiatric in-patients at the Payne Whitney clinic in New York City and unearths precedents in medical history that illuminate the origins of and shifts in our theories about the mind-body problem. In The Shaking Woman, Hustvedt synthesizes her experience and research into a compelling mystery: Who is the shaking woman? In the end, the story she tells becomes, in the words of George Makari, author of Revolution in Mind, "a brilliant illumination for us all."Hotbox: Inside Catering, the Food World's Riskiest Business
Par Matt Lee, Ted Lee. 2019
Matt Lee and Ted Lee take on the competitive, wild world of high-end catering, exposing the secrets of a food…
business few home cooks or restaurant chefs ever experience.Hotbox reveals the real-life drama behind cavernous event spaces and soaring white tents, where cooking conditions have more in common with a mobile army hospital than a restaurant. Known for their modern take on Southern cooking, the Lee brothers steeped themselves in the catering business for four years, learning the culture from the inside-out. It’s a realm where you find eccentric characters, working in extreme conditions, who must produce magical events and instantly adapt when, for instance, the host’s toast runs a half-hour too long, a hail storm erupts, or a rolling rack of hundreds of ice cream desserts goes wheels-up.Whether they’re dashing through black-tie fundraisers, celebrity-spotting at a Hamptons cookout, or following a silverware crew at 3:00 a.m. in a warehouse in New Jersey, the Lee brothers guide you on a romp from the inner circle—the elite team of chefs using little more than their wits and Sterno to turn out lamb shanks for eight hundred—to the outer reaches of the industries that facilitate the most dazzling galas. You’ll never attend a party—or entertain on your own—in the same way after reading this book.Newton's Clock: Chaos in the Solar System
Par Ivars Peterson. 1993
With his critically acclaimed best-sellers The Mathematical Toursist and Islands of Truth, Ivars Peterson took readers to the frontiers of…
modern mathematics. His new book provides an up-to-date look at one of science's greatest detective stories: the search for order in the workings of the solar system.In the late 1600s, Sir Isaac Newton provided what astronomers had long sought: a seemingly reliable way of calculating planetary orbits and positions. Newton's laws of motion and his coherent, mathematical view of the universe dominated scientific discourse for centuries. At the same time, observers recorded subtle, unexpected movements of the planets and other bodies, suggesting that the solar system is not as placid and predictable as its venerable clockwork image suggests.Today, scientists can go beyond the hand calculations, mathematical tables, and massive observational logs that limited the explorations of Newton, Copernicus, Galileo, Kepler, Tycho Brahe, and others. Using supercomputers to simulate the dynamics of the solar system, modern astronomers are learning more about the motions they observe and uncovering some astonishing examples of chaotic behavior in the heavens. Nonetheless, the long-term stability of the solar system remains a perplexing, unsolved issue, with each step toward its resolution exposing additional uncertainties and deeper mysteries.To show how our view of the solar system has changed from clocklike precision to chaos and complexity, Newton's Clock describes the development of celestial mechanics through the ages--from the star charts of ancient navigators to the seminal discoveries of the 17th centure; from the crucial work of Poincaré to the startling, sometimes controversial findings and theories made possible by modern mathematics and computer simulations. The result makes for entertaining and provocative reading, equal parts science, history, and intellectual adventure.Ratings als Steuerungsinstrument von Unternehmen für eine nachhaltige Entwicklung
Par Christian Strangalies. 2024
In diesem Open-Access-Buch wird mit Hilfe einer systemtheoretischen Perspektive untersucht, wie Nachhaltigkeitsratings zu einer sinnvollen Gesellschaft beitragen. In einer grundlegenden…
Einführung in die Systemtheorie wird erklärt, wie die Selbsterhaltung von sozialen Systemen durch neuen Sinn ermöglicht wird, der auf weiteren Sinn verweist. Daraufhin wird die Notwendigkeit einer nachhaltigen Entwicklung der Gesellschaft systemtheoretisch dargestellt, indem ein pathologisches Wirtschaftssystem beschrieben wird, das die eigene Umwelt zerstört und dadurch immer weniger sinnvolle Anschlussoperationen findet, die weiteren Sinn ermöglichen. Zudem wird erläutert, wie aus systemtheoretischer Sicht ein nachhaltiges Wirtschaftssystem operiert. Es wird ausgeführt, wie durch eine begrenzte Reflexion neuer Sinn für das Wirtschaftssystem erzeugt wird, der im Einklang steht mit den gesellschaftlichen Entwicklungsmöglichkeiten und somit die wirtschaftliche und gesellschaftliche Selbsterhaltung langfristig sicherstellt. Anhand von Nachhaltigkeitsratings wird dann ein konkretes Beispiel angeführt, wie Entscheidungen mit einer begrenzten Reflexion in Unternehmen zu einer solchen sinnvollen Ökonomie beitragen.Dieses Buch erklärt, was die ESG-Kriterien Umwelt, Soziales und Governance für die Immobilienbranche bedeuten und wie Unternehmen nachhaltiges Wirtschaften in…
der Praxis umsetzen können. Der Autor erläutert anschaulich die Auswirkungen in verschiedenen Bereichen, etwa in der Projektentwicklung, der Investitionsplanung, bei Maklern oder im Gebäudemanagement. Darüber hinaus wirft er einen fokussierten Blick auf digitale Lösungen bei der Umsetzung von ESG-Anforderungen und erläutert warum das Thema in Zukunft ganz oben auf die Agenda von Immobilienunternehmen rücken mussThe Chick and the Dead: Life and Death Behind Mortuary Doors
Par Carla Valentine. 2017
Carla Valentine works with the dead. After studying forensics, she assisted pathologists with post-mortems for years before becoming the curator…
of the world’s most famous pathology museum. When it comes to death, she truly is an expert, and in this book she shares that expertise.Using the most common post-mortem process as the backbone of the narrative, The Chick and the Dead takes the reader through the process of an autopsy while also describing the history and changing cultures of our relationship with the dead. The book is full of vivid insight into what happens to our bodies in the end. Each chapter considers an aspect of an autopsy alongside an aspect of Carla’s own life and work and touches on some of the more controversial aspects of our feelings towards death, including the relationship between sex and death and our attitudes toward human tissue collection.Starting with the first cut, we move from external examination into the body itself, discovering more about the heart, stomach and brain, and into dismembered and reconstructed bodies, at each stage taking a colorful detour into the question of what these things can teach us about the living. Join Carla on the journey from microscope-requesting nine-year-old to pathology educator and death engager at a Victorian museum (a journey made via around 5,000 autopsies) as she tells the story of exactly what it’s like to live a life immersed in death.Everything Is Miscellaneous: The Power of the New Digital Disorder
Par David Weinberger. 2007
Business visionary and bestselling author David Weinberger shows how the digital revolution is radically changing the way we make sense…
of our livesHuman beings are information omnivores: we are constantly collecting, labeling, and organizing data. But today, the shift from the physical to the digital is mixing, burning, and ripping our lives apart. In the past, everything had its one place—the physical world demanded it—but now everything has its places: multiple categories, multiple shelves. Simply put, everything is suddenly miscellaneous.In Everything Is Miscellaneous, David Weinberger charts the new principles of digital order that are remaking business, education, politics, science, and culture. In his rollicking tour of the rise of the miscellaneous, he examines why the Dewey decimal system is stretched to the breaking point, how Rand McNally decides what information not to include in a physical map (and why Google Earth is winning that battle), how Staples stores emulate online shopping to increase sales, why your children's teachers will stop having them memorize facts, and how the shift to digital music stands as the model for the future in virtually every industry. Finally, he shows how by "going miscellaneous," anyone can reap rewards from the deluge of information in modern work and life.From A to Z, Everything Is Miscellaneous will completely reshape the way you think—and what you know—about the world.In This Together: My Story
Par Ann Romney. 2015
When Mitt and Ann Romney met in their late teens, a great American love story began. And their life together…
would be blessed: five healthy sons, financial security, and a home filled with joy. Despite the typical ups and downs, they had a storybook life.Then, in 1998, Ann was diagnosed with multiple sclerosis. She couldn't believe it was real; there were no therapies or treatments to help her. Mitt told her that day that they would tackle the diagnosis as a team: They were in it together. "As long as it isn't fatal, we're fine. If you have to be in a wheelchair, I'll be right there to push it," he told her. And Ann thought, "But I'll be the one in the wheelchair." A caregiver and helper her whole life, she'd crossed a terrible invisible line. She wouldn't be able to care for her family anymore. She was the patient. Ann and Mitt would face the most frightening and humbling experience of their lives.From reflections on her early life, her marriage, and her diagnosis and recovery, the sources of her faith, and the stories of others who overcame adversity and inspired her to keep going, In This Together is a brave and deeply honest portrait of a family facing an unexpected blow, often in the most public of circumstances."A lot of people talk about a transformation that happens when life throws you a curve ball, and the big one in my life was my MS diagnosis. With all the blessings I've had, MS has been my greatest teacher: It has taught me about faith, compassion, and serving others. I've met many people along the way who've shared advice and demonstrated enormous resilience in the face of challenges; their stories gave me strength. In sharing my story, I want to give others hope as I've been given hope on this journey."Underwater: How Our American Dream of Homeownership Became a Nightmare
Par Ryan Dezember. 2020
Winner of the Bruss Real Estate Book AwardHis assignment was to write about a real-estate frenzy lighting up the Redneck…
Riviera. So Ryan Dezember settled in and bought a home nearby himself. Then the market crashed, and he became one of the millions of Americans who suddenly owed more on their homes than they were worth. A flood of foreclosures made it impossible to sell. It didn't help that his quaint neighborhood fell into disrepair and drug-induced despair. He had no choice but to become a reluctant and wildly unprofitable landlord to move on. Meanwhile, his reporting showed how the speculative mania that caused the crash opened the U.S. housing market to a much larger breed of investors. In this deeply personal story, Dezember shows how decisions on Wall Street and in Washington played out on his street in a corner of the Sunbelt that was convulsed by the foreclosure crisis. Readers will witness the housing market collapse from Dezember’s perch as a newspaper reporter. First he’s in the boom-to-bust South where a hot-air balloonist named Bob Shallow becomes one of the world’s top selling real-estate agents arranging condo flips, developers flop in spectacular fashion and the law catches up with a beach-town mayor on the take. Later he’s in New York, among financiers like Blackstone’s Stephen Schwarzman who are building rental empires out of foreclosures, staking claim to the bastion of middle-class wealth: the single-family home. Through it all, Dezember is an underwater homeowner caught up in the mess.A cautionary tale of Wall Street's push to turn homes into assets, Underwater is a powerful, incisive story that chronicles the crash and its aftermath from a fresh perspective—the forgotten, middle-class homeowner.Future Focused Innovation: Mit zukunftsfähigen Innovationen die Welt von morgen mitgestalten
Par Daniela Freudenthaler-Mayrhofer. 2024
„Ist unser Unternehmen optimal für zukünftige Entwicklungen aufgestellt?“, „Gelingt es uns, die wesentlichen Transformationen im Umfeld zu erkennen und mitzuprägen?“,…
„Sind wir fähig, Innovationen für eine noch unbekannte Welt zu entwickeln?“ – diese und ähnliche Fragen beschäftigen Führungskräfte, da sie für die Zukunftsfähigkeit einer Organisation von hoher Relevanz sind.Der Blick in die Zukunft ist ungewiss, herausfordernd und für jedes Unternehmen höchst individuell. Umso offener, positiver und konstruktiver Menschen und Organisationen auf das Morgen blicken, desto größer unsere Handlungsspielräume. Jedes Unternehmen, das den Anspruch stellt, die Zukunft aktiv mitgestalten zu wollen, braucht einen weitblickenden Prozess, der nutzerorientierte Innovationsmodelle um die Entwicklung von Zukunftsbildern erweitert.Das vorliegende Buch bietet einen neuen, zukunftsorientierten Innovationsansatz, der das klassische nutzerorientierte Innovationsmodell fortentwickelt und um die Zukunftsperspektive erweitert. Die Autorin erläutert anschaulich, wie die Auseinandersetzung mit wünschenswerten Zukünften die Innovationsarbeit in Unternehmen wesentlich bereichern kann und stellt ein Modell vor, das bekannte Innovationsprozesse um das Explorieren von Trends, das Formulieren von Visionen und das proaktive Entwickeln von Strategien ergänzt.Ausgewählte Fallbeispiele von Unternehmen zeigen, wie individuell und vielschichtig die Gestaltung der Unternehmenszukunft in der Praxis aussehen kann. Sie dienen damit als Inspiration für den eigenen Umgang in der Innovationsarbeit. Mit Beiträgen von:Barbara BoucekThomas FrauscherMarkus KretschmerChristopher LindingerSandra MagerMartina MaraAndrea MassimianiElisabeth SpitzenbergerPatricia Wiendl-StarkTrading Economics: New Theory for Trading System Evolution (Contributions to Economics)
Par Zhenying Wang. 2024
This book reconstructs the theoretical framework of economics by examining the concept of trading, the trading network, and the evolution…
of a trading system, tied together by the notion of “bounded rationality.” Trading economics uproots the theoretical paradigm of mainstream economics and enables timeworn economic thinking to deal with the various complex phenomena of the modern economy. Mainstream economic theories see growth as the combined result of family and enterprise activities. Based on this understanding, established economic policies all focus on how to effectively influence the behavior of trading agents. Trading economics, by contrast, believes economic growth is the product of the activities of a self-organizing network of families and enterprises, rather than a simple superposition of the behaviors of trading agents. In policy design, trading economics looks to maintain the structural integrity of the trading network and the stability of the trading cycle.Management von Dienstleistungsprozessen: Service Co-Creation – Service Experience – Service Value
Par Sabine Fließ, Stefan Dyck, Maarten Volkers. 2024
Dieses Buch behandelt die Grundlagen des Managements von Dienstleistungsprozessen. Da der Kunde immer am Dienstleistungsprozess mitwirkt, bringt er seine eigene…
Perspektive in den Prozess ein. Für Anbieter, die Dienstleistungsprozesse gestalten und steuern, ist es daher unabdingbar, die Sicht des Kunden zu verstehen (Co-Creation). Dies beinhaltet nicht nur die Sicht auf den Dienstleistungsprozess, sondern auch ein Verständnis dafür, wie der Kunde Dienstleistungsprozesse in sein Leben integriert. Dabei sind für den Kunden der Wert der Dienstleistung (Service Value) und seine Erfahrungen und Erlebnisse während des Dienstleistungsprozesses (Service Experience) zentral. Wie Dienstleistungsprozesse im Hinblick auf Service Value und Service Experience (Kundenperspektive) sowie Wettbewerbsvorteile, Effektivität und Effizienz (Anbieterperspektive) gestaltet und gesteuert werden können, ist Gegenstand dieses Werkes. Um die Kunden- und Anbieterperspektive gemeinsam zu verfolgen,haben die Autoren das Analyse-, Gestaltungs- und Steuerungsinstrument des ServiceBlueprint adaptiert, das auch gleichzeitig die Struktur des Buches bildet. In zeitlicher Hinsicht wird dabei der Dienstleistungsprozess in die Pre-Service-, die Service- und die Post-Service-Phase unterteilt. Auf der horizontalen Ebene werden die Kundensphäre, die gemeinsame Sphäre von Anbieter und Kunden sowie die Anbietersphäre differenziert. In den einzelnen Kapiteln werden die Sphären mit der zeitlichen Perspektive verknüpft, aus Kunden- und Anbietersicht beleuchtet und aufgezeigt, wie der Anbieter im Sinne eines erfolgreichen Managements den Dienstleistungsprozess gestalten und steuern kann. Im Mittelpunkt stehen dabei Konsumenten, aber viele Erkenntnisse lassen sich auch auf Unternehmen als Kunden übertragen.Proceedings of the 11th International Conference on Production Research – Americas: ICPR Americas 2022
Par Fernando Deschamps, Edson Pinheiro de Lima, Sérgio E. Gouvêa da Costa, Marcelo G. Trentin. 2023
This book presents the proceedings of the conference and provides valuable insights into the issues facing Small and Medium Enterprises…
(SMEs), particularly in the areas of sustainable operations and digitalization. It comprises a series of papers presented at the conference, covering topics such as: challenges faced by SMEs in a post-pandemic era; digitalization and its impact on SMEs; sustainable operations in SMEs; international market performance improvement in SMEs; SMEs infrastructure and integration with research, development, and innovation institutions; and SMEs participation in business networks. The papers offer a unique perspective on the challenges and opportunities facing SMEs and provides practical solutions for those looking to help their organizations thrive in a rapidly changing business environment.Mit der netzwerkmäßigen Internationalisierung von Produktionsaktivitäten werden zwar Voraussetzungen für eine effektive und effiziente Produktion im globalen Wettbewerb geschaffen. Globale…
Produktionsnetzwerke erweisen sich allerdings bei kürzer werdenden Produktlebenszyklen und einer damit steigenden Bedeutung des Faktors Zeit als zunächst einmal kritisch hinsichtlich einer schnellen Markteinführung neuer Produkte. Denn gegenüber einer zentral angelegten Produktion sorgen sie je nach Konfiguration für einen gestiegenen und dabei zeitintensiveren Koordinationsbedarf. Das trifft insbesondere auf die Phase des Produktionsanlaufs neuer Produkte zu: In dieser zeitkritischen Phase ist nicht nur die typische Herausforderung einer Abstimmung zwischen dem Entwicklungs- und Produktionsbereich zu bewältigen; vielmehr gilt es eine zeitliche, qualitäts-, quantitäts- sowie kostenbezogene Abstimmung zwischen den international gestreuten und interdependenten Produktionsstandorten im Netzwerk herbeizuführen. Dieser zeitintensive Koordinationsbedarf steht jedoch in starkem Konflikt mit dem zunehmenden Zeitdruck aufgrund verkürzter Produktlebenszyklen. Eine zielgerichtete Koordination der am Anlauf beteiligten Unternehmensstandorte, -funktionen und -mitarbeiter mittels geeigneter Instrumente kann daher als Kernherausforderung des Managements globaler Produktionsnetzwerke bezeichnet werden; wird sie nicht bewältigt, ist nicht nur eine erfolgreiche Produkteinführung, sondern auch die vollständige Realisierung der Produktionsnetzwerken an sich innewohnenden Potenziale gefährdet. Bisherige Untersuchungen fokussieren überwiegend einzelne Koordinationsaspekte, wie technische Änderungen seitens der Entwicklung, oder Probleme der Lieferantenintegration aus interorganisationaler Perspektive. Dabei wird vernachlässigt, dass es sich bei Anläufen heutzutage nicht mehr um rein nationale Projekte handelt, sondern diese sich zu standortübergreifenden, internationalen Prozessen entwickelt haben. Ziel dieser Dissertation ist es daher, spezifisch das Einwirken der „internationalen Dimension“ globaler Produktionsnetzwerke auf die Koordination der Anlaufphase zu untersuchen. Hierzu wurde basierend auf dem Kontingenzansatz, einschlägiger Literatur und einer empirisch-basierten Vorstudie ein konzeptioneller Bezugsrahmen entwickelt, der im Wesentlichen aus drei Elementen besteht: (1) Kontextfaktoren des anlaufbezogenen Koordinationsbedarfs, (2) spezifische Koordinationsprobleme bei globalen Anläufen und (3) unterschiedliche Koordinationsinstrumente, von denen ein Beitrag zur Bewältigung der Probleme zu erwarten ist. Auf dieser Grundlage wurde in einem zweiten Schritt eine empirische Untersuchung durchgeführt. Mittels einer Mehrfachfallstudie konnten detaillierte Einblicke in die Zusammenhänge zwischen den Elementen des Bezugsrahmen gewonnen werden. Genauer wurde den Fragen nachgegangen, inwieweit sich in verschiedenen Netzwerkkonfigurationen Unterschiede in der Bedeutung einzelner Koordinationsprobleme und dem Einsatz von Koordinationsinstrumenten identifizieren lassen. Ausgehend davon wurden praktische Gestaltungsempfehlungen hinsichtlich der instrumentellen Handhabung von Koordinationsproblemen abgeleitet.