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The Millionaire Zone: Seven Winning Steps to a Seven-Figure Fortune
Par Jennifer Openshaw. 2007
When it comes to making a change in our lives, there is nothing more frightening than taking a financial risk--starting…
your own business, investing money, or making a career change.Not anymore.Now you can achieve your financial dreams without having to go it alone. By showing you how to stay in your comfort zone, nationally recognized financial expert Jennifer Openshaw eliminates the roadblocks between you and your financial rewards. This book will help you make the change you've always thought about but were too afraid to try.With Jennifer's straightforward, simple approach, youll leave behind all the excuses that hold so many of us back from making the changes necessary to achieve our financial goals. You'll learn how to use what's already at your fingertips--the people, places, and opportunities closest to you--to make money. Along with her seven winning strategies unlocking the secrets to your first million, she includes advice on: $ How to make people want to help you$ Three powerful ways to turn a "No" into a "Yes" $ How to connect with top decision-makers$ How to create your own advisory board$ Dealing with debt--and more$ Turning your passions into profitsJennifer will also inspire you with the stories of how some of America's wealthiest people got where they are today by applying the principles at the heart of this book. Plus, in these pages you'll find groundbreaking research based on surveys and interviews with over 3,000 Americans on how they used familiar things to research financial security.To get you on the path to bigger and better things, Jennifer includes a Millionaire Zone Profile assessment with this book plus a 30-Day Getting Started Program to turn your passions into profits.The Millionaire Zone will not only change your life but the way you operate in the world. Whether you're an employee, investor, or entrepreneur, you'll discover what other "Zoners" already know: That surrounding yourself with familiar things--what Jennifer calls your LifeNet--will empower you to overcome your fears and move your financial life from neutral to high-gear.Thousands of people have reached the Millionaire Zone using Jennifer's winning strategies. Now it's your turn!The Long Tail: Why the Future of Business is Selling Less of More
Par Chris Anderson. 2010
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available…
to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.Nationally recognized communication expert Debra Fine reveals the techniques and strategies anyone can use to make small talk--in any situation.…
Do you spend an abnormal amount of time hiding out in the bathroom or hanging out at the buffet table at social gatherings? Does the thought of striking up a conversation with a stranger make your stomach do flip-flops? Do you sit nervously through job interviews waiting for the other person to speak? Are you a "Nervous Ned or Nellie" when it comes to networking? Then it's time you mastered The Fine Art of Small Talk.With practical advice and conversation "cheat sheets," The Fine Art of Small Talk will help you learn to feel more comfortable in any type of social situation, from lunch with the boss to an association event to a cocktail party where you don't know a soul.Are You Ready to Succeed?: Unconventional Strategies to Achieving Personal Mastery in Business and Life
Par Srikumar S. Rao. 2006
The premise is simple: A person's ideal life, especially their career, can be carefully conceived and crafted. Based on Dr.…
Rao's popular course "Creativity and Personal Mastery" at Columbia University's Graduate School of Business, this book offers a series of readings, exercises, and lessons drawn from both spiritual and commercial situations that enable you to reconstruct and improve your professional world. This transformation will turn your life around and help you become exponentially more effective in your chosen career, and thereby flourish in all aspects of your life. Whether you are questioning the value of money or the core values of your life, this book is a powerful tool that will help you to "discover the purpose that can suffuse your life and bring stars to your eyes."When Fish Fly: Lessons for Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market
Par Joseph Michelli, John Yokoyama. 2004
"You can energize your people and delight your customers by modeling the fabulous ideas that come from the World Famous…
Pike Place Fish Market." -- Ken Blanchard, co-author of The One Minute Manager In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide. When Fish Fly offers Yokoyama's cohesive strategy for achieving world famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market you, too, can develop a culture that leads to excellent employee morale and legendary customer service.How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
Par Guy Kawasaki. 1995
A rogue business strategist and marketing expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources…
to crush the competition. If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," Forbes columnist and bestselling author of Selling the Dream Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy is an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.Jesus CEO: Using Ancient Wisdom for Visionary Leadership
Par Laurie Beth Jones. 1995
Following the example of Jesus, a "CEO" who built a disorganized "staff" of twelve into a thriving enterprise, a handbook…
for corporate success details a fresh, profound approach to motivating and managing others that translates to any business.Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.
Par Malcolm Gladwell, Seth Godin. 2001
The book that sparked a marketing revolution."This is a subversive book. It says that the marketer is not--and ought not…
to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to- customer dialogue the ideavirus, and cheerfully eggs marketers on to create an environment where their ideas can replicate and spread.In lively detail, Godin looks at the ways companies such as PayPal, Hotmail, GeoCities, even Volkswagen have successfully launched ideaviruses. He offers a "recipe" for creating your own ideavirus, identifies the key factors in the successful spread of an ideavirus (powerful sneezers, hives, a clear vector, a smooth, friction-free transmission), and shows how any business, large or small, can use ideavirus marketing to succeed in a world that just doesn't want to hear it anymore from the traditional marketers.Down to Business
Par Clara Villarosa. 2009
A bulletproof, step-by-step plan for turning your business brainstorm into a money-making reality At age fifty-two , after years of…
working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores-The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry. Down to Business expands on Villarosa's proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on: ?How to develop realistic business ideas by researching the industry ?Analyzing a competitor's marketing approach and attracting your ideal customer ? Accumulating the start-up funds you need, from recruiting investors to using loans wisely ?Scouting the ideal location ? Creating a sound business plan-and beyond-with a simple, step-by-step strategy Packed with stories of businesswomen at all stages of the game-from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent-Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, Down to Business will get you motivated to dust off your dream and get your plan into action.Marketing Your Business (Young Adult Library of Small Business an #10)
Par C. F. Earl. 2014
Are you interested in having your own business? Today, young people have never had more opportunities to build new and…
exciting businesses. Before you start your business, you'll need to know the basics, though. Once you've started your business, it's not enough to wait for customers to come to you. You've got to get the word out so that people know your company. In Marketing Your Business, you'll learn the importance of marketing, and find out how your company can succeed with the right marketing.Contemporary Business (14th Edition)
Par David L. Kurtz, Louis E. Boone. 2011
Contemporary Business 14th Edition gives students the business language they need to feel confident in taking the first steps toward…
becoming successful business majors and successful business people. With new integrated E-Business context throughout the text, it provides a new approach. Another addition is the "Green Business" boxes in every chapter to provide student's with more Green Business information. All of the information provided is put together in a format easy for all students to understand, allowing for a better grasp of the information.Hug Your Customers: STILL The Proven Way to Personalize Sales and Achieve Astounding Results
Par Jack Mitchell. 2003
A master of customer service reveals his secrets for developing long-lasting business relationships and customer loyalty."We shower our customers with…
attention. There's no doubt in my mind that our philosophy can be applied to selling just about anything--from aircraft engines to beanbags." (Jack Mitchell) The only way to stay in business is with customers, and Jack Mitchell knows how to attract them, and how to keep them.He has a deceptively simple but winning relationship approach to customer service--that a relationship is at the heart of every transaction. Jack's business philosophy is based on "hugs"--personal touches that impress and satisfy the customer, such as: Remembering the name of your customer's dog Calling a customer to make sure he's satisfied after a purchase Having a "kids' corner" with TV, books, and treats Knowing your customers golf handicap Introducing customers to business contacts Letting your customer use your office to make a personal phone callThis is a proven theory--hugging works! Mitchells/Richards achieves among the highest margins in its industry, as well as amazing customer loyalty. Complete with anecdotes that exemplify outstanding customer service, Hug Your Customers shows how any business can adapt this hugging philosophy to attract great staff, lower marketing costs, and maintain higher gross margins and long-term revenues. At a time when customer service has become the difference between success and failure, Hug Your Customers shows how Jack's one-of-a-kind philosophy brings the results you're looking for.How to Become a Great Boss: The Rules for Getting and Keeping the Best Employees
Par Jeffrey J. Fox. 2015
The Great Boss Simple Success Formula: Companies Do What the Boss Does Groom 'Em, or Broom 'Em Hire Slow, Fire…
Fast Don't Be Tired The Rule of the Ds Delegate Down, Down, Down Don't Hire a Dog and Bark Yourself Don't Shoot from the Lip Never Be Little, Never Belittle Listen to Phonies, Fools, and Frauds Don't Check Expense Accounts "Quit" Is for Scrabble® It's Okay to Be QuirkyDid you ever have a great boss? Everyone should have one, but not enough people do. If you're a boss, or hope to become one, or have a less-than-great boss, then this is the book that could change your career--and your life.In times like these, being a great boss can be harder than ever. If you want surprising and useful advice on how to handle the tough stuff--from having to fire a long-time employee to being a new boss with a demoralized team--the stories, observations, and advice contained in this gem of a book will set your feet in the right direction. And if you just want advice on living up to the legend who preceded you in the job, or even ways to emulate someone who was a great boss to you, Jeffrey Fox has gathered anecdotes from some of the mightiest and most respected bosses in America. The bestselling author who brought you How to Become CEO and How to Become a Rainmaker knows the territory about which he speaks.Fox is the master of the counterintuitive angle. For every boss who has implied "I know what's best, that's why I'm the boss," Fox counsels, "Listen to Phonies, Fools, and Frauds" and "Don't Check Expense Accounts." His stories from bosses who have cared equally for employees' lives and the bottom line will inspire you to see that profit counts, but so do camaraderie, motivation, and a great place to work.In a time of considerable corporate downsizing, it's more important than ever for bosses to surround themselves with motivated employees. Jeffrey Fox's How to Become a Great Boss will have a place on the shelves of top brass everywhere who want to remain leaders of their pack.o Become CEO and How to Be a Rainmaker, turns his counter-intuitive eye to the process of being a great boss, and--even more difficult--staying a great boss.Death to All Sacred Cows
Par David Bernstein. 2008
"Teams Create the Best Solutions." BANG."Always Trust Your Research." BANG."It's Okay to Put Up with Jerks, If They're Talented." BANG.When…
you think about it, there are a lot of Sacred Cows grazing lazily in the halls of corporate America. And we think it's time someone shot them. Dead.Don't get us wrong. While the authors have nothing against cows in general (they love steak), they do have a problem with Sacred Cows. Blindly doing things because . . . well . . . that's the way they've always been done. Formulas may be comforting, but they rarely work in the real world.This is the funniest--and truest--business book you'll ever read. Not only do the authors demonstrate how to identify and kill the Sacred Cows in your workplace, they also reveal brilliant alternatives that will put your career in overdrive and help make your business more profitable, innovative, and happy.From branding ("Branding Is Expensive." BANG.) to leadership ("Follow the Leader." BANG.) to hiring ("Only Hire Someone Who Has Done the Job Before." BANG.) no Sacred Cow is left standing.Oh, and here's another Sacred Cow of business books:"No one reads flap copy." BANG!We all know what it's like to put off an important conversation at work--whether asking for a raise or promotion,…
or telling an employee that there's a problem with his or her performance. Now Debra Fine, conversation and communication guru, shows us how to come out on top of those dreaded office chats--and how to achieve what we want in each situation. Debra includes specific advice on exactly what to say, when to say it, and what body language to use to achieve the desired results. Learn how to: Become skilled at the art of quiet negotiation Determine your "sales" message Keep meetings on track and stick to an agenda Analyze what your body language conveys (often it's not what you think!) Overcome public-speaking fears Offer feedback to employees and bosses alike in a constructive, productive way Reduce conflict in the office and with customers and clients Fire someone or deny someone an expected promotion Inform that longtime supplier that his products haven't met with quality standards lately, and tell that major customer that her shipment is going to be late Master e-mail and voice messaging etiquette, and make a positive impression every time And much more.The Fine Art of the Big Talk is the perfect book for CEOs, managers, and principals, as well as staff and administration, who want to gain techniques that result in improved work environments, increased revenues, and positive interactions in the workplace.The Feminine Mistake: Are We Giving Up Too Much?
Par Leslie Bennetts. 2007
Women are constantly being told that it's simply too difficult to balance work and family, so if they don't really…
"have to" work, it's better for their families if they stay home. Not only is this untrue, Leslie Bennetts says, but the arguments in favor of stay-at-home motherhood fail to consider the surprising benefits of work and the unexpected toll of giving it up. It's time, she says, to get the message across--combining work and family really is the best choice for most women, and it's eminently doable. Bennetts and millions of other working women provide ample proof that there are many different ways to have kids, maintain a challenging career, and have a richly rewarding life as a result. Earning money and being successful not only make women feel great, but when women sacrifice their financial autonomy by quitting their jobs, they become vulnerable to divorce as well as the potential illness, death, or unemployment of their bread-winner husbands. Further, they forfeit the intellectual, emotional, psychological, and even medical benefits of self-sufficiency. The truth is that when women gamble on dependancy, most eventually end up on the wrong side of the odds. In riveting interviews with women from a wide range of backgrounds, Bennetts tells their dramatic stories--some triumphant, others heart-breaking. The Feminine Mistake will inspire women to accept the challenge of figuring out who they are and what they want to do with their lives in addition to raising children. Not since Betty Friedan has anyone offered such an eye-opening and persuasive argument for why women can--and should--embrace the joyously complex lives they deserve.The Millionaire Zone: Seven Winning Steps to a Seven-Figure Fortune
Par Jennifer Openshaw. 2007
When it comes to making a change in our lives, there is nothing more frightening than taking a financial risk--starting…
your own business, investing money, or making a career change.Not anymore.Now you can achieve your financial dreams without having to go it alone. By showing you how to stay in your comfort zone, nationally recognized financial expert Jennifer Openshaw eliminates the roadblocks between you and your financial rewards. This book will help you make the change you've always thought about but were too afraid to try.With Jennifer's straightforward, simple approach, youll leave behind all the excuses that hold so many of us back from making the changes necessary to achieve our financial goals. You'll learn how to use what's already at your fingertips--the people, places, and opportunities closest to you--to make money. Along with her seven winning strategies unlocking the secrets to your first million, she includes advice on: $ How to make people want to help you$ Three powerful ways to turn a "No" into a "Yes" $ How to connect with top decision-makers$ How to create your own advisory board$ Dealing with debt--and more$ Turning your passions into profitsJennifer will also inspire you with the stories of how some of America's wealthiest people got where they are today by applying the principles at the heart of this book. Plus, in these pages you'll find groundbreaking research based on surveys and interviews with over 3,000 Americans on how they used familiar things to research financial security.To get you on the path to bigger and better things, Jennifer includes a Millionaire Zone Profile assessment with this book plus a 30-Day Getting Started Program to turn your passions into profits.The Millionaire Zone will not only change your life but the way you operate in the world. Whether you're an employee, investor, or entrepreneur, you'll discover what other "Zoners" already know: That surrounding yourself with familiar things--what Jennifer calls your LifeNet--will empower you to overcome your fears and move your financial life from neutral to high-gear.Thousands of people have reached the Millionaire Zone using Jennifer's winning strategies. Now it's your turn!The premise is simple: A person's ideal life, especially their career, can be carefully conceived and crafted. Based on Dr.…
Rao's popular course "Creativity and Personal Mastery" at Columbia University's Graduate School of Business, this book offers a series of readings, exercises, and lessons drawn from both spiritual and commercial situations that enable you to reconstruct and improve your professional world. This transformation will turn your life around and help you become exponentially more effective in your chosen career, and thereby flourish in all aspects of your life. Whether you are questioning the value of money or the core values of your life, this book is a powerful tool that will help you to "discover the purpose that can suffuse your life and bring stars to your eyes."When Fish Fly: Lessons for Creating a Vital and Energized Workplace from the World Famous Pike Place Fish Market
Par Joseph Michelli, John Yokoyama. 2004
"You can energize your people and delight your customers by modeling the fabulous ideas that come from the World Famous…
Pike Place Fish Market." -- Ken Blanchard, co-author of The One Minute Manager In this revealing business advice book, the magic of the World Famous Pike Place Fish Market proves a dynamic example of what a group of people can create when they are aligned and living a powerful vision. Here for the first time, owner John Yokoyama explains in his own words just how he transformed his business into a workplace that is renowned worldwide. When Fish Fly offers Yokoyama's cohesive strategy for achieving world famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market you, too, can develop a culture that leads to excellent employee morale and legendary customer service.How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit
Par Guy Kawasaki. 1995
A rogue business strategist and marketing expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources…
to crush the competition. If you were intrigued by the title of this book, you are probably the type of business book reader who's had enough of management self-help and touchy-feely tomes, enough of how-to guides that encourage you to take the kinder, gentler approach to competitors, customers, and employees. You are ready for the gloves to come off, and the one thing you'll want in your hands when they do is the first can-do, how-to, kick-butt gonzo guide to driving your competitors off the deep end. In the time-honored tradition of the maxim "It's not how you play the game, but whether you win or lose," Forbes columnist and bestselling author of Selling the Dream Guy Kawasaki has written the definitive take-no-prisoners guide to help the Davids beat the Goliaths. The product of Kawasaki's years of experience as an evangelist for the then-upstart Apple and as a computer guru and business strategist, How to Drive Your Competition Crazy is an invaluable source book of irreverent and sometimes extreme stratagems in sales, marketing, production, and human resources that will help your company or organization get and keep the upper hand. Whether you are launching a new company or product, consolidating your strength in the marketplace, or trying to hold your own against a competitor with greater resources, How to Drive Your Competition Crazy offers a comprehensive blueprint for success. From the initial steps of learning as much about your own company as you do about your enemy to advanced techniques like playing with your opponents' minds, Guy Kawasaki explores every facet of the premise that the best defense is a good offense. Staking territory somewhere between the arts of Zen and war, How to Drive Your Competition Crazy is a resource no company can afford to be without.