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Whether we are watching TV, surfing the Internet, listening to our iPods, or reading a novel, we all engage with…
media as an audience. . Despite the widespread use of this term in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts as new forms of mediated communication have developed from print, telegraphy, and radio to film, television, and the Internet. Media Audiences: Effects, Users, Institutions, and Power 2nd Edition explores the concept of media audiences from four broad perspectives: as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media. The goal of the text is for students to be able to think critically about the role and status of media audiences in contemporary society, reflecting on their relative power in relation to institutional media producers.
Reignite your passion for serving children! Have you fallen into a rut? Has your position become simply a "role" or…
a "job?" The authors of this book will remind you why education, the most important profession in our society, demands passionate leadership. Passionate Leadership is an aspiring call to action for teachers and principals around the world to recommit to passionately serving children, building the communities children deserve, and celebrating our successes. Take ownership, push to new heights, and break old boundaries by following the strategies in this book. Discover Practical ideas and suggestions for how to serve as a beacon of hope in the field First-hand experiences from enthusiastic leaders modeling what passionate leadership looks like Charts and graphs that will help you assess your strong points and identify areas you can improve on Student success and growth begin with leaders who commit to taking courageous action!
Select the right task, at the right time, for the right phase of learning It could happen in the morning…
during homework review. Or perhaps it happens when listening to students as they struggle through a challenging problem. Or maybe even after class, when planning a lesson. At some point, the question arises: How do I influence students′ learning—what’s going to generate that light bulb "aha" moment of understanding? In this sequel to the megawatt best seller Visible Learning for Mathematics, John Almarode, Douglas Fisher, Nancy Frey, John Hattie, and Kateri Thunder help you answer that question by showing how Visible Learning strategies look in action in the mathematics classroom. Walk in the shoes of middle school teachers as they engage in the 200 micro-decisions-per-minute needed to balance the strategies, tasks, and assessments seminal to high-impact mathematics instruction. Using grade-leveled examples and a decision-making matrix, you’ll learn to Articulate clear learning intentions and success criteria at surface, deep, and transfer levels Employ evidence to guide students along the path of becoming metacognitive and self-directed mathematics achievers Use formative assessments to track what students understand, what they don’t, and why Select the right task for the conceptual, procedural, or application emphasis you want, ensuring the task is for the right phase of learning Adjust the difficulty and complexity of any task to meet the needs of all learners It’s not only what works, but when. Exemplary lessons, video clips, and online resources help you leverage the most effective teaching practices at the most effective time to meet the surface, deep, and transfer learning needs of every student.
This pragmatic and comprehensive book helps readers develop the knowledge, skills, and values necessary for effective health care social work…
practice, as well as an understanding of the technological, social, political, ethical, and financial factors affecting contemporary patient care. Packed with case studies and exercises, the book emphasizes the importance of being attentive to both patient and organizational needs, covers emerging trends in health care policy and delivery, provides extensive discussion of the Patient Protection and Affordable Care Act, and addresses social work practice across the continuum of care.
The well-received first edition of the Encyclopedia of Industrial and Organizational Psychology (2007, 2 vols) established itself in the academic…
library market as a landmark reference that presents a thorough overview of this cross-disciplinary field for students, researchers, and professionals in the areas of psychology, business, management, and human resources. Nearly ten years later, SAGE presents a thorough revision that both updates current entries and expands the overall coverage, adding approximately 200 new articles, expanding from two volumes to four. Examining key themes and topics from within this dynamic and expanding field of psychology, this work offers a truly cross-cultural and global perspective.
Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build…
and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.
A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides students through the day-to-day operations of a…
professional PR agency and offers best practices for creating a successful career in the industry. Authors Regina Luttrell and Luke Capizzo highlight real-world stories from the field as well as interviews with PR experts to help students bridge the gap between college and professional life. Throughout the book, students are introduced to many of the sub-fields of strategic communication, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). Students will not only develop a fundamental understanding of the different components found within an agency, but they will also gain an appreciation for the positive impact that excellent agency work can have on organizations.
The Coaching Manager, Third Edition provides students and managers alike with the guidance, tools, and examples needed to develop leadership…
talent and inspire performance. Using an innovative coaching model, bestselling authors James M. Hunt and Joseph R. Weintraub present readers with a developmental coaching methodology to help employees achieve higher levels of skill, experience greater engagement with organizations, and promote personal development. The thoroughly updated Third Edition reflects the authors’ latest research, which focus on building and maintaining trust, working with others who are different from yourself, and coaching by the use of technology.
Featuring 125 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on…
social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg’s Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.
Build a positive school climate to impact students, teachers, and the community! Is improving school climate on your to-do…
list? Do you think about it as a top-down directive or as a dialogue to build equity within the school? A healthy school environment should never be seen as an option, but instead supported as a must-have. Peter DeWitt offers leaders practical high impact strategies to improve school climate, deepen involvement in student learning, and engage a broader family network. In addition to international vignettes focused on community stakeholders and research-based practices, this book features tools such as: • A leadership growth cycle to help leaders build their self-efficacy • A teacher observation cycle centered on building collective efficacy • An early warning system to identify potential at-risk students • Action steps following each chapter to apply to your own setting • Discussion questions for use in team environments Establishing a supportive and inclusive school climate where professionals can take risks to improve the lives of students is vital to maximize learning in any school community. "This is a fabulous book by a renowned expert in the field of leadership. Peter DeWitt explains the complex and credible in a way that is thought-provoking, challenging and inspiring. I love how he gives insights in what successful collaborative leadership is and shows how we can all build our skills and mindset for leading towards collective efficacy." —James Nottingham, Challenging Learning author and creator of #TheLearningPit JN Partnership LTD, Northumberland, United Kingdom
Reignite your creative-thinking skills to produce innovative solutions Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard…
J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.
"This book gives a brief yet thorough summary of the main components of police accountability in the 21st century. What…
works, what doesn’t, and where are we going in the future? I love to use it with my undergraduate students to help them understand the complexities of policing in the modern era." —Janne E. Gaub, East Carolina University Completely revised to cover recent events and research, the Third Edition of The New World of Police Accountability provides an original and comprehensive analysis of some of the most important developments in police accountability and reform strategies. With a keen and incisive perspective, esteemed authors and policing researchers, Samuel Walker and Carol Archbold, address the most recent developments and provide an analysis of what works, what reforms are promising, and what has proven unsuccessful. The book’s analysis draws on current research, as well as the President′s Task Force on 21st Century Policing and the reforms embodied in Justice Department consent decrees. New to the Third Edition: The national crisis over police legitimacy and use of force, is put into context through extensive discussions of recent police shootings and the response to this national crisis, providing readers a valuable perspective on the positive steps that have been taken and the limits of those steps. Coverage of the issues related to police officer uses of force is now the prevailing topic in Chapter 3 and includes detailed discussion of the topic, including de-escalation, tactical decision making, and the important changes in training related to these issues. An updated examination of the impact of technology on policing, including citizens’ use of recording devices, body-worn cameras, open data provided by police agencies, and use of social media, explores how technology contributes to police accountability in the United States. A complete, up-to-date discussion of citizen oversight of the police provides details on the work of selected oversight agencies, including the positive developments and their limitations, enabling readers to have an informed discussion of the subject. Detailed coverage of routine police activities that often generate public controversy now includes such topics as responding to mental health calls, domestic violence calls, and police "stop and frisk" practices. Issues related to policing and race relations are addressed head-on through a careful examination of the data, as well as the impact of recent reforms that have attempted to achieve professional, bias-free policing.
This fully updated edition of Kenneth Allan’s acclaimed social theory text emphasizes the diversity of classical and contemporary theory, critical…
thinking, and the importance of historical context. Chosen for the diversity of their perspectives and their suitability for introducing students to contemporary social thought, a wide variety of theorists appear in the text with their individual voices vividly intact. The author engages students in the historic and contemporary changes that have spawned diverse social theories and invites them to see theory as an element within a broader range of critical thinking skills that can be applied to current social problems. Contributor to the SAGE Teaching Innovations and Professional Development Award
Educational partnerships for postsecondary readiness – your resource guide is here! High school graduates want to be prepared to succeed…
in life after high school; for most that includes completing some form of postsecondary education. This thoroughly researched guide to building and sustaining effective, cross-system partnerships between high schools, colleges, and regional and local communities will help educators support students’ college and career readiness. College and career readiness experts, McGaughy and Venezia lead education stakeholders through a step-by-step process that improves postsecondary outcomes for all students. This book stresses the need to build effective working relationships and offers practical, actionable, information and straightforward strategies to help you: Identify needs Leverage existing relationships, programs and resources Build and sustain regional and local partnerships Implement a plan to measure key outcomes and provide comprehensive supports to ensure postsecondary readiness Connect policies and practices across partnerships to benefit student learning Communicate and work across partnerships to support successful student transitions Includes key research findings, real-world examples and reflections, and templates to guide your work to support improved student learning. "As high schools strive to partner with post-secondary institutions to improve their students’ college readiness, they will find the how-to answers here." Dave Daniels, Principal Susquehanna Valley Senior High School "I found the material interesting, engaging, and important. This book provides a solid rationale for partnership, provides a blueprint that is detailed enough to be helpful and loose enough to make clear that there is no one way approach but rather than their partnership must reflect their context." Natalie B. Schonfeld, Director Student Transition Services, University of California, Irvine
Supporting new teachers for success in the first years! This helpful guide will take new teachers on a journey of…
discovery. Learn to utilize key strategies to build confidence in the classroom and quickly get connected to resources and educators in the field who can stand in the gap to support them. You’ll learn to easily: Connect with online Communities of Practice Find and plan appropriate lessons Connect your students to classrooms around the world Collaborate with a face-to-face or virtual mentor Includes tips on building your online bio, mastering apps and hardware tools, vetting online resources, getting organized, using Twitter, Ning, Instagram, and beyond! The Corwin Connected Educators series is your key to unlocking the greatest resource available to all educators: other educators. Being a Connected Educator is more than a set of actions: it’s a belief in the potential of technology to fuel lifelong learning. "This book gives teachers the resources to lead their students into this global community. The authors represent the growing body of educators who recognize that social media gives power, not problems, to students’ learning." Angela Maiers, Founder and President Choose2Matter, Inc. and Maiers Education Services, Inc. "This is a stellar exploration of what collaboration and communication can look like in modern education and how it can enhance all aspects of school. . A must read for those wishing to maximize digital tools to increase communication and collaboration with all educational stakeholders." Adam Bellow, Educational Consultant and Corwin Author, Untangling the Web
The Washington Information Directory is the essential one-stop source for information on U.S. governmental and nongovernmental agencies and organizations. This…
thoroughly researched guide provides capsule descriptions that help users quickly and easily find the right person at the right organization. The Washington Information Directory offers three easy ways to find information: by name, by organization, and through detailed subject indexes. Although it is a "directory, the volume is topically organized, and within the taxonomic structure the relevant organizations are listed not only with contact information but with a brief paragraph describing what the organization (whether government or nongovernmental) does related to that topic. It is focused on Washington—in order to be listed, an organization must have an office in the Washington metropolitan area. These descriptions are not boilerplate advertising material from the organizations; rather, they are hand-crafted by a talented freelance research team. In addition, the Washington Information Directory pulls together 55 organization charts for federal agencies, congressional resources related to each chapter topic, hotline and contact information for various specific areas of interest (from Food Safety Resources to internships in Washington), and an extensive list of active congressional caucuses and contact details. It has two appendices, one with thorough information on congresspersons and committees, and the second with governors and embassies. With more than 10,000 listing and coverage of the new presidential administration, the 2019–2020 Edition features contact information for the following: • 116th Congress and federal agencies • Nongovernmental organizations • Policy groups, foundations, and institutions • Governors and other state officials • U.S. ambassadors and foreign diplomats • Congressional caucuses
Standardized tests and college essay prompts demand that students produce quality analytical writing about abstract concepts. But how do you…
actually teach this kind of writing? Award-winning authors Gretchen Bernabei and Judi Reimer make it easy and fun. This book includes 35 engaging lessons that give students just the focused practice they need to craft effective, analytical writing for any situation. Centered on classic fairy tales and designed for students of all ages, each lesson includes a writing prompt accompanied by a planning framework. Students write a truism, select or create a text structure, and write a kernel essay that serves as scaffolding for a detailed rhetorical piece. With practice, students move from depending on teacher guidance to becoming autonomous analytical writers. The teacher-friendly layout and built-in flexibility of the book empower you to Use each fairy tale lesson for reading, for writing, or for both Cluster lessons around a particular literacy concept or use each as a standalone lesson Pair fairy tales thematically with other readings Customize the text structure options to meet the needs of your individual students Encourage students to create their own text structures Teach students simple ways to expand their ideas into detailed, rich essays Additional ideas for how to use the lessons, a complete collection of text structures, craft lessons on revision, and a list of conversation strategies are also included. Put Text Structures From Fairy Tales to work in your classroom and soon your students will be writing happily ever after.
Retool your whole school for EL achievement For any student, middle and high school can be challenging. But for an…
English learner or striving reader—and the myriad words, phrases, syntax, texts, and concepts they must negotiate on a daily basis—the stakes seem a whole lot higher. Fortunately for content-area teachers, Margarita Calderón and Shawn Slakk make available in a single resource all the best instructional and professional development combinations for expediting comprehension across the secondary grades. Really a tool to assist all learners across all language needs, the second edition of Teaching Reading to English Learners, Grades 6-12, provides evidence-based strategies for helping content-area teachers and schools at large: Teach academic language in all subject areas Embed discourse practice through interaction strategies Integrate basic and close reading comprehension skills into lessons Teach drafting, revising, and editing for content-specific writing Use cooperative learning to develop social emotional skills and enhance academic achievement Calderón and Slakk know firsthand that if we’re to counter the commonly held narrative of predictable failure among our ELs, it takes a whole school, and they have the evidence to prove it. Read Teaching Reading to English Learners, Grades 6-12, implement its strategies across all classrooms, and soon enough you, too, will maximize the comprehensions skills so critical to our ELs’ long-term success.
Improve Schools and Transform Education In order for educational systems to change, we must reevaluate deep-seated beliefs about learning, teaching,…
schooling, and race that perpetuate inequitable opportunities and outcomes. Hatch, Corson, and Gerth van den Berg challenge the narrative when it comes to the "grammar of schooling"--or the conventional structures, practices, and beliefs that define educational experiences for so many children—to cast a new vision of what school could be. The book addresses current systemic problems and solutions as it: Highlights global examples of successful school change Describes strategies that improve educational opportunities and performance Explores promising approaches in developing new learning opportunities Outlines conditions for supporting wide-scale educational improvement This provocative book approaches education reform by highlighting what works, while also demonstrating what can be accomplished if we redefine conventional schools. We can make the schools we have more efficient, more effective, and more equitable, all while creating powerful opportunities to support all aspects of students’ development. "You won’t find a better book on system change in education than this one. We learn why schools don’t change; how they can improve; what it takes to change a system; and, in the final analysis, the possibilities of system change. Above all, The Education We Need renders complexity into clarity as the writing is so clear and compelling. A powerful read on a topic of utmost importance." ~Michael Fullan, Professor Emeritus, OISE/Universtiy of Toronto "I cannot recommend this book highly enough – Tom tackles long-standing and emerging educational issues in new ways with an impressive understanding of the challenging complexities, but also feasible possibilities, for ensuring excellence and equity for all students." ~Carol Campbell, Associate Professor, Ontario Institute for Studies in Education, University of Toronto
Foster reflective teacher leadership and make real change happen! Teachers are powerful change agents in the on-going process of school…
improvement. This insightful, must-read guide helps school leaders shape the development of a sustainable professional learning culture. Practical suggestions and in-depth research shed light on your path as you explore the benefits and challenges of adopting authentic teacher collaboration across schools and districts. A follow-up to Jenni Donohoo’s best-selling Collaborative Inquiry for Educators: A Facilitator′s Guide to School Improvement, this book will quickly move you from theory to practice. Learn valuable lessons from leaders’ experiences in the field and discover: A rationale and framework for engaging in inquiry The vital conditions needed to ensure systemwide collaboration Common pitfalls and the four stages of school improvement Included are Cardwork Strategies with explicit actions and phrases to improve professional practice. Use this insightful guide to develop teacher leaders who lead and learn productively! "The concept of collaborative inquiry is increasingly bandied about these days with little precision. In one fell swoop, Donohoo and Velasco change all that with this succinct, hard hitting, complete, powerful, and, above all, accessible book on collaborative inquiry." —Michael Fullan, Professor Emeritus OISE/University of Toronto "Donohoo and Velasco guide readers through an inquiry process that can strengthen every professional learning community. They provide the ‘how’ to teacher collaboration and shine light on the path that will get us all there." —Douglas Fisher, Professor San Diego State University