Blue ocean strategy: how to create uncontested market space and make the competition irrelevant (Your coach in a box)
Affaires et économie, Économie
Audio avec voix humaine
Résumé
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and Renée Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool,… but by creating "blue oceans": untapped new market spaces ripe for growth. 2006.