The edible man: Dave Nichol, President's Choice & the making of popular taste
Biographies, Affaires (biographies), Canadiens (biographies), Affaires et économie, Ouvrages documentaires canadiens
Audio avec voix humaine
Résumé
Chronicles the rise of Dave Nichol, whose work with private label products helped revolutionize the supermarket industry. First brought into Loblaws by Galen Weston in 1971, Nichol became president in 1976, but was moved to a smaller arm of Loblaws… in 1984. Here, he met his great success, developing President's Choice into a retail phenomenon. Kingston discusses Nichol's work at Loblaws, his aggressive and sometimes abusive personality, and his departure from Loblaws in 1993. 1994.