Résultats de recherche de titre
Articles 1 à 20 sur 1263
Building a cyber risk management program: Evolving security for the digital age
Par Brian Allen. 2024
Cyber risk management is one of the most urgent issues facing enterprises today. This book presents a detailed framework for…
designing, developing, and implementing a cyber risk management program that addresses your company's specific needs. Ideal for corporate directors, senior executives, security risk practitioners, and auditors at many levels, this guide offers both the strategic insight and tactical guidance you're looking for. You'll learn how to define and establish a sustainable, defendable, cyber risk management program, and the benefits associated with proper implementation. Cyber risk management experts Brian Allen and Brandon Bapst, working with writer Terry Allan Hicks, also provide advice that goes beyond risk management. You'll discover ways to address your company's oversight obligations as defined by international standards, case law, regulation, and board-level guidance. This book helps you: understand the transformational changes digitalization is introducing, and new cyber risks that come with it; learn the key legal and regulatory drivers that make cyber risk management a mission-critical priority for enterprises; gain a complete understanding of four components that make up a formal cyber risk management program; and implement or provide guidance for a cyber risk management program within your enterpriseThe power of teamwork: How we can all work better together
Par Brian Goldman. 2022
The national bestseller from the host of CBC Radio's White Coat, Black Art — now in paperback! In the high-pressure…
and complex setting of health care, a new approach to teamwork is leading to healthier patients, happier staff and more efficient operations. Doctors are learning art appreciation to improve diagnostic skills. Hospitals are adopting airplane-style "black boxes" in operating rooms to reduce errors and create better teams. And lessons from the medical world are helping to build better teamwork outside hospitals. Through board games like Friday Night at the ER, Fortune 500 companies and other organizations are learning that running a busy emergency room provides valuable insight that can help anyone who is part of a team, or leads one, to be more effective. Although a group is not a team, any group can become a team. Drawing on groundbreaking research, including how to leverage the science of team building, Brian Goldman offers teachable strategies and examples from around the world that can make us all work better togetherThe objective of this book, the second volume of this monograph series, is to respond to the calls from front-line…
managers, entrepreneurs, and scholarly researchers to reconstruct the theories of economics and business so that the new theories will be more relevant to real life than the prevalent ones. Differing from what is presented in the first volume, this second volume emphasizes the development of systemic principles underlying a whole series of empirical discoveries and theoretical conclusions in more applied business studies. By employing the concepts, methodology, and logical reasoning of systems science, this volume addresses important issues about value creation and capture, managerial decision making in the modern business world, and the management of large-scale business forces.The book particularly targets graduate students and scholarly researchers who are looking for opportunities to develop new territory in the world of applied economic and business knowledge. In addition, it aims at front-line decision-making managers and entrepreneurs who want sounder theories and more reliable methods than the commonly available ones on which to base their critical decisions. By masterfully employing the concepts, methodology, and logical reasoning of systems science, readers can expect to become better able to discover the previously unfamiliar essence of business practices and insightful opportunities for profit.The Little Book of Valuation: How to Value a Company, Pick a Stock, and Profit (Little Books. Big Profits)
Par Aswath Damodaran. 2024
Guide to making accurate business valuations based on investing metrics that matter In The Little Book of Valuation: How to…
Value a Company, Pick a Stock, and Profit, professor and economist Aswath Damodaran guides readers through the fundamentals and step-by-step process of picking winning companies to invest in. In the book, you'll learn how to make your own accurate valuation assessments, avoiding common pitfalls and mistakes along the way. From widespread misunderstandings to undeniable truths in valuation, the author covers exactly where to turn your attention to when assessing a company's value based on a myriad of factors, with stories and real examples included throughout to prepare you for any modern investing challenge you may find yourself facing. You'll also learn: Simple but extremely effective valuation tools and formulas for success The complex relationship between assets, debt, equity, and business value Special market considerations regarding valuation that require a dynamic approach Rather than relying on third-party sources—often drawing from the same public information that you have access to, but getting it wrong—The Little Book of Valuation, Updated Edition gives readers all the insight and practical tools they need to cut through the noise and arrive at their own accurate valuations, pick profitable stocks, and establish successful long-term portfolios.Marketing Plans: Profitable Strategies in the Digital Age
Par Malcolm McDonald, Hugh Wilson, Dave Chaffey. 2024
The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of…
Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.Design and use generative AI prompts that get helpful and practical results In The Quick Guide to Prompt Engineering, renowned…
technology futurist, management consultant, and AI thought leader Ian Khan delivers a practical and insightful discussion on taking the first steps in understanding and learning how to use generative AI. In this concise and quick start guide, you will learn how to design and use prompts to get the most out of Large Language Model generative AI applications like ChatGPT, DALL-E, Google’s Bard, and more. In the book, you’ll explore how to understand generative artificial intelligence and how to engineer prompts in a wide variety of industry use cases. You’ll also find thoughtful and illuminating case studies and hands-on exercises, as well as step-by-step guides, to get you up to speed on prompt engineering in no time at all. The book has been written for the non-technical user to take the first steps in the world of generative AI. Along with a helpful glossary of common terms, lists of useful additional reading and resources, and other resources, you’ll get: Explanations of the basics of generative artificial intelligence that help you to learn what’s going on under the hood of ChatGPT and other LLMs Stepwise guides to creating effective, efficient, and ethical prompts that help you get the most utility possible from these exciting new tools Strategies for generating text, images, video, voice, music, and other audio from various publicly available artificial intelligence tools Perfect for anyone with an interest in one of the newest and most practical technological advancements recently released to the public, The Quick Guide to Prompt Engineering is a must-read for tech enthusiasts, marketers, content creators, technical professionals, data experts, and anyone else expected to understand and use generative AI at work or at home. No previous experience is required.A Data-Driven Fleet Service: State of Health Forecasting of Lithium-Ion Batteries (AutoUni – Schriftenreihe #170)
Par Friedrich Von Bülow. 2024
Given the limitations of state-of-the-art methods, this book presents a state of health (SOH) forecasting method that is suitable for…
lithium-ion battery (LIB) systems in real-world battery electric vehicle operation. Its histogram-based features can capture the higher operational variability compared to constant and controlled laboratory operation. Also, the transferability of a trained machine learning model to new LIB cell types and new operational domains is investigated. The presented SOH forecasting method can be provided as a cloud service via a web or smartphone app to fleet managers. Forecasting the SOH enables fleet managers of battery electric vehicle fleets to forecast and plan vehicle replacements.Home Gardens for Improved Food Security and Livelihoods (Earthscan Food and Agriculture)
Par D. Hashini Galhena Dissanayake, Karimbhai M. Maredia. 2021
Home Gardens for Improved Food Security and Livelihoods demonstrates how home gardens hold particular significance for resource-poor and marginalized communities…
in developing countries, and how they offer a versatile strategy toward building local and more resilient food systems.With food and nutritional security being a major global challenge, there is an urgent need to find innovative ways to increase food production and diversify food sources while increasing income-generating opportunities for communities faced with hunger and poverty. This book shows that when implemented properly, home gardens can become just such an innovative solution, as well as an integral part of sustainable food security programs. It provides a conceptual overview of social, economic, environmental and nutritional issues related to home gardening in diverse contexts, including gender issues and biodiversity conservation, and presents case studies from Africa, Asia and Latin America highlighting home gardening experiences and initiatives. The volume concludes with a synthesis of key lessons learned and ways forward for further enhancing home gardens for sustainable food security and development.This book will be a useful read for students and scholars working on local food systems, food security, sustainable development and more broadly development strategy.The Palgrave Handbook of Supply Chain Management
Par Joseph Sarkis. 2024
This handbook offers a comprehensive presentation of the field of supply chain management. Divided into six sections, it addresses broad…
strategic issues, then focuses in on specific locations and technology issues along the supply chain. The chapters explore topics related to upstream supply chain management, organizational operations and management of supply chains, downstream supply chain management, transportation and logistics management, with strategic, technology, economic, and operational dimensions also covered. Further, the book includes cross-cutting concerns relating to issues such as sustainability, performance management, financial concerns, resilience, and inventory management. Each chapter presents background on the topics, examines the current concerns of interest to practitioners and researchers, identifies future directions of research, and addresses the managerial implications related to the topic With chapters written in an accessible, easy-to-grasp style, this work will serve as a go-to reference for academics, students, and practitioners alike.Advances in Design Engineering IV: Proceedings of the XXXII INGEGRAF International Conference 21–23 June, Cádiz, Spain (Lecture Notes in Mechanical Engineering)
Par Cristina Manchado del Val, Miguel Suffo Pino, Ramón Miralbes Buil, Daniel Moreno Sánchez, Daniel Moreno Nieto. 2024
This book presents the cutting-edge research showcased at the XXXII International Congress INGEGRAF, held in Cádiz, Spain from 21-23 June…
2023. It highlights the latest advances in product design and manufacturing, including industrial methods for integrated product and process design, innovative design, and computer-aided design. The book covers a broad spectrum of topics, including virtual simulation and reverse engineering, additive manufacturing, product manufacturing, engineering methods in medicine and education, representation techniques, and nautical, engineering and construction, aeronautics and aerospace design, and modeling.The book is organized into main sections that reflect the focus and primary themes of the conference. The contributions in this book provide extensive information and insights to support the daily work of researchers, engineers, and experts in various industrial engineering subfields. Additionally, the book intends to inspire new research directions, promote advanced applications of the discussed methods, and foster future interdisciplinary collaborations.University President's Crisis Handbook: How a Non-Traditional Leader Took His Alma Mater from Insolvency to Sustainable Success
Par Scott Green, Temple Kinyon. 2024
Discover the non-traditional leadership techniques that took the University of Idaho from insolvency to international renown In University President’s Crisis…
Handbook, the President of the University of Idaho, C. Scott Green, and author Temple Kinyon deliver a one-of-a-kind perspective on managing universities through periods of intense turmoil and difficulty. The book offers in-depth managerial insights into the three strategic pillars and industry expert guidance that helped Green shepherd the University of Idaho through years of deep deficits and the COVID-19 pandemic. You’ll find comprehensive discussions of how the university achieved financial solvency, soaring enrollments, record research awards, and record fundraising amid extraordinary challenges. You’ll also discover: Explorations of the strategic touchstones leading to U of I’s transformation: student success, pursuit of R1 Carnegie research classification leading to soaring grant awards, and narrative control How the university and its community supported itself in the face of a tragic and outrageous crime against 4 of its students The strategies used by the university and its faculty to safely reopen the school after lengthy closures in the middle of the COVID-19 pandemic Perfect for university administrators, University President’s Crisis Handbook will also prove invaluable to academics with leadership responsibilities and managers, executives, board members and other leaders in the public and private sectors.Dynamics of Rational Negotiation: Game Theory, Language Games and Forms of Life
Par Jesús Padilla Gálvez, Margit Gaffal. 2023
This book uses game theory to analyze the strategies developed in negotiation processes. Offering a detailed analysis of competition and…
cooperation, it explores various bargaining strategies that result from the application of Nash equilibrium and mixed strategies. Employing a blend of game theory and real-world examples, the authors describe typical negotiation scenarios and unveil the art of negotiation strategy – dissecting both competitive and cooperative tactics.This comprehensive analysis explores the multifaceted dimensions of negotiation, highlighting not only formal aspects but also the economic, social, political, and human factors at play. The authors discuss the basic structures of cooperative and non-cooperative games and conduct a comprehensive analysis of the language games that take place in negotiations. They examine how negotiators belonging to different forms of life can trade with each other when their respective language games are different and prone to misinterpretation. The book also probes arbitration and mediation as conflict-resolution tools within this intricate landscape. Designed for the curious minds seeking insight into negotiation strategies, as well as students and scholars of diverse fields, this book fosters an understanding of negotiation's labyrinthine pathways. "Dynamics of Rational Negotiation" unlocks the door to negotiation's complexities, inviting readers to unravel the layers of human interaction.This is the first volume in the CIRP Novel Topics in Production Engineering (CNTPE), a collection of essays addressing novel…
research areas in production engineering, published regularly in book volumes. Each essay provides a systematization and explanation of a technology, an approach, a process, etc., and covers a novel research area once it has been published in the scientific literature for few years. The essays provide focused and structured knowledge of a defined and limited subject in terms of detailed implementation, a systematic description of theoretical hypotheses and results, constructive and design characteristics for a product/process or experiment, and exemplary applications to real cases. These constitute the background knowledge for scientists/professionals to approach a novel scientific and technological area - addressing background concepts, relevant tools and methodologies, language, and theory.The European Harmonization of National Accounting Rules: The Application of Directive 2013/34/EU in Europe (SIDREA Series in Accounting and Business Administration)
Par Alberto Incollingo, Andrea Lionzo. 2023
With Directive 2013/34/EU - which replaced the 4th and 7th accounting Directives - a new step towards European accounting harmonization…
has been taken: accounting rules on private firms have been further standardized and, at the same time, brought closer to IAS/IFRS. This book develops a comparative analysis of the most relevant issues in the process of preparing the financial statements after the recent transposition of the aforementioned Directive into the local accounting rules and standards. This book is of interest for several reasons. First, private firms, which are not necessarily small-medium sized companies, are the most prevalent and the engine of growth in all European countries. At the same time, the international academic literature is mainly devoted to listed companies, due to the limited availability of data for private companies and the idea that accounting information is less relevant for this kind of companies. In addition, the analysis contained in the book is the result of the work of more than 30 European researchers, who contributed to both a vertical analysis of eight countries (Germany, Spain, Italy, France, the Netherlands, the United Kingdom, Sweden, and Denmark) and a horizontal analysis of the most relevant cross-cutting issues (fundamental principles, financial statement formats, impairment losses, capital reserves and profit distribution, income taxes, and non-financial reporting). More specifically, the book aims to examine, from a comparative perspective, the methods of application of the Directive in Europe, in parallel with the evolutionary processes of national GAAPs, in order to verify the impact of both legal regulations and professional rules on the quality and comparability of accounting information, as well as the degree of convergence towards the IAS/IFRS model.Marketing to Generation X
Par Karen Ritchie. 1995
As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted,…
and advertised and sold to. And apparently none of this can happen without first tagging it with a label. The name that seems to have stuck so far is "Generation X," taken from Douglas Coupland's 1991 novel. If nothing else, though, that label suggests an unknown quantity and emphasizes the fact that the most recent generation to come of age is more diverse and fragmented than any before. Undaunted, Ritchie, a past senior vice-president at advertising powerhouse McCann-Erickson and now responsible for media buying for General Motors, argues that marketers and advertisers have ignored differences between "X-er's" and "boomers," which they must now face up to or risk losing this newly dominant market. Traits belonging to this group worth noting, suggests Ritchie, are its diversity, fascination with interactivity, resistance to obvious or patronizing marketing appeals, uncertain future, and general resentfulness of the attention the previous generation received.True Professionalism: The Courage to Care About Your People, Your Clients, and Your Career
Par David H. Maister. 2000
David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed question:…
What is true professionalism?Professional firms are forever trying to get their people to act like professionals—to do the right things. Though their various incentives may create employee compliance, these don't often encourage excellence. His answer is clear: It is believing passionately in what you do, never compromising your standards and values, and caring about your clients, your people and your own career. In clear and compelling terms, Maister shows that this approach is not only ethical but also conducive to commercial success.First Among Equals: How to Manage a Group of Professionals
Par Patrick J. McKenna, David H. Maister. 2002
Professional service gurus David Maister and Patrick McKenna have created a practical handbook on how to lead professional colleagues or…
peers when you lack formal authority. Harvard Business School’s Working Knowledge calls it “a timely, easy to read work leavened with action plans and examples.”Whether you have recently been appointed as a group leader or are a battle-scarred veteran, you know that managing professional people is difficult! In this unique handbook, Patrick J. McKenna and David H. Maister argue that leaders will best enable their people to achieve peak performance not by managing them, not by leading them, but by inspiring them.The authors show you how to actually add value as a group leader or induce people to accept your guidance, even with intelligent professionals who are often free-agents accustomed to having automony to work on grueling assignments with little supervision. They also give advice on how to handle those oh-so-talented but oh-so-annoying professionals who exhibit attitude problems or are just exceedingly difficult to work with, when you need them but they tend to needle you.The lessons and learning presented here will give you insights and action tips to help you provoke and inspire your people to their full potential.The Predator State: How Conservatives Abandoned the Free Market and Why Liberals Should Too
Par James K. Galbraith. 2009
The cult of the free market has dominated economic policy-talk since the Reagan revolution of nearly thirty years ago. Tax…
cuts and small government, monetarism, balanced budgets, deregulation, and free trade are the core elements of this dogma, a dogma so successful that even many liberals accept it. But a funny thing happened on the bridge to the twenty-first century. While liberals continue to bow before the free-market altar, conservatives in the style of George W. Bush have abandoned it altogether. That is why principled conservatives -- the Reagan true believers -- long ago abandoned Bush. Enter James K. Galbraith, the iconoclastic economist. In this riveting book, Galbraith first dissects the stale remains of Reaganism and shows how Bush and company had no choice except to dump them into the trash. He then explores the true nature of the Bush regime: a "corporate republic," bringing the methods and mentality of big business to public life; a coalition of lobbies, doing the bidding of clients in the oil, mining, military, pharmaceutical, agribusiness, insurance, and media industries; and a predator state, intent not on reducing government but rather on diverting public cash into private hands. In plain English, the Republican Party has been hijacked by political leaders who long since stopped caring if reality conformed to their message. Galbraith follows with an impertinent question: if conservatives no longer take free markets seriously, why should liberals? Why keep liberal thought in the straitjacket of pay-as-you-go, of assigning inflation control to the Federal Reserve, of attempting to "make markets work"? Why not build a new economic policy based on what is really happening in this country? The real economy is not a free-market economy. It is a complex combination of private and public institutions, including Social Security, Medicare and Medicaid, higher education, the housing finance system, and a vast federal research establishment. The real problems and challenges -- inequality, climate change, the infrastructure deficit, the subprime crisis, and the future of the dollar -- are problems that cannot be solved by incantations about the market. They will be solved only with planning, with standards and other policies that transcend and even transform markets. A timely, provocative work whose message will endure beyond this election season, The Predator State will appeal to the broad audience of thoughtful Americans who wish to understand the forces at work in our economy and culture and who seek to live in a nation that is both prosperous and progressive.Brand Sense: Sensory Secrets Behind the Stuff We Buy
Par Martin Lindstrom. 2005
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what…
the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results. Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.) Among the book's many fascinating factual highlights are the following: That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma. Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo. Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, BRAND sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.Call of the Mall: The Author Of Why We Buy On The Geography Of Shopping
Par Paco Underhill. 2004
The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this…
underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall—America’s gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.It’s about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn’t.