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Articles 1 à 20 sur 21257
Par Avis Lang, Neil DeGrasse Tyson. 2019
“Extraordinary.… A feast of history, an expert tour through thousands of years of war and conquest.” —Jennifer Carson, New York…
Times Book Review In this far-reaching foray into the millennia-long relationship between science and military power, acclaimed astrophysicist Neil deGrasse Tyson and co-author Avis Lang examine how the methods and tools of astrophysics have been enlisted in the service of war. Spanning early celestial navigation to satellite-enabled warfare, Accessory to War is a richly researched and provocative examination of the intersection of science, technology, industry, and power that will introduce Tyson’s millions of fans to yet another dimension of how the universe has shaped our lives and our world.Par Heidi Grant Halvorson. 2015
Have you ever felt you're not getting through to the person you're talking to, or not coming across the way…
you intend? You're not alone.That's the bad news. But there is something we can do about it. Heidi Grant Halvorson, social psychologist and bestselling author, explains why we're often misunderstood and how we can fix that.Most of us assume that other people see us as we see ourselves, and that they see us as we truly are. But neither is true. Our everyday interactions are colored by subtle biases that distort how others see us-and also shape our perceptions of them.You can learn to clarify the message you're sending once you understand the lenses that shape perception: Trust. Are you friend or foe? Power. How much influence do you have over me? Ego. Do you make me feel insecure?Based on decades of research in psychology and social science, Halvorson explains how these lenses affect our interactions-and how to manage them.Once you understand the science of perception, you'll communicate more clearly, send the messages you intend to send, and improve your personal relationships. You'll also become a fairer and more accurate judge of others. Halvorson even offers an evidence-based action plan for repairing a damaged reputation.This book is not about making a good impression, although it will certainly help you do that. It's about coming across as you intend. It's about the authenticity we all strive for.Par Evan Davis. 2017
Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting…
- from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.Par Thorstein Veblen. 1899
This scathing critique of America’s preoccupation with wealth and status in the Gilded Age continues to resonate more than a…
century after it was first published According to economist Thorstein Veblen, the leisure class produces nothing, contributes nothing, and creates nothing, yet exercises a peculiar control over American society. The shallowness of their interests—from fashion to sports to entertainment—endows the practice of “conspicuous consumption” with an undeserving air of respectability. Veblen deploys a razor sharp wit to expose the pretensions of the idle rich and their disastrous influence on the national character. From ruthless business practices to the plight of women in a male-dominated culture, The Theory of the Leisure Class tackles difficult subjects with sophisticated analysis and a vibrant literary style that influenced the work of authors including Edith Wharton, Henry James, and F. Scott Fitzgerald. A must-read for students of American history and anyone concerned about economic inequality, Veblen’s classic treatise is timelier today than ever. This ebook has been professionally proofread to ensure accuracy and readability on all devices.Par Ignacio De Leon, Jose Fernandez Donoso. 2017
This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a…
cognitive approach that involves identifying why small firms are reluctant to register patents, resorting rather to alternative IP competitive strategies. This, in turn, results in the undercapitalization of intellectual assets, thus creating hurdles for the development of capital venture markets. Using new data gathered from highly innovative SMEs in Latin America and the Caribbean, the authors bring a fresh cognitive approach towards understanding the institutional role of intellectual property, and outline various new policy recommendations.Par Brian Taylor, Florian Freistetter. 2018
A blunt and humorous profile of Isaac Newton focusing on his disagreeable personality and showing that his offputting qualities were…
key to his scientific breakthroughs.Isaac Newton may have been the most important scientist in history, but he was a very difficult man. Put more bluntly, he was an asshole, an SOB, or whatever epithet best describes an abrasive egomaniac. In this colorful profile of the great man--warts and all--astronomer Florian Freistetter shows why this damning assessment is inescapable.Newton's hatred of fellow scientist Robert Hooke knew no bounds and he was strident in expressing it. He stole the work of colleague John Flamsteed, ruining his career without a second thought. He carried on a venomous battle with Gottfried Wilhelm Leibniz over the invention of calculus, vilifying him anonymously while the German scientist was alive and continuing the attacks after he died. All evidence indicates that Newton was conniving, sneaky, resentful, secretive, and antisocial. Compounding the mystery of his strange character is that he was also a religious fanatic, a mystery-monger who spent years studying the Bible and predicted the apocalypse.While documenting all of these unusual traits, the author makes a convincing case that Newton would have never revolutionized physics if he hadn't been just such an obnoxious person. This is a fascinating character study of an astounding genius and--if truth be told--an almighty asshole as well.A penetrating critique tracing how under-regulated trading between European and U.S. banks led to the 2008 financial crisis—with a prescription…
for preventing another meltdown There have been numerous books examining the 2008 financial crisis from either a U.S. or European perspective. Tamim Bayoumi is the first to explain how the Euro crisis and U.S. housing crash were, in fact, parasitically intertwined. Starting in the 1980s, Bayoumi outlines the cumulative policy errors that undermined the stability of both the European and U.S. financial sectors, highlighting the catalytic role played by European mega banks that exploited lax regulation to expand into the U.S. market and financed unsustainable bubbles on both continents. U.S. banks increasingly sold sub-par loans to under-regulated European and U.S. shadow banks and, when the bubbles burst, the losses whipsawed back to the core of the European banking system. A much-needed, fresh look at the origins of the crisis, Bayoumi’s analysis concludes that policy makers are ignorant of what still needs to be done both to complete the cleanup and to prevent future crises.Par Tyler Cowen. 2007
Read Tyler Cowen's posts on the Penguin Blog. In Discover Your Inner Economist one of America’s most respected economists presents…
a quirky, incisive romp through everyday life that reveals how you can turn economic reasoning to your advantage—often when you least expect it to be relevant. Like no other economist, Tyler Cowen shows how economic notions--such as incentives, signals, and markets-- apply far more widely than merely to the decisions of social planners, governments, and big business. What does economic theory say about ordering from a menu? Or attracting the right mate? Or controlling people who talk too much in meetings? Or dealing with your dentist? With a wryly amusing voice, in chapters such as “How to Control the World, The Basics” and “How to Control the World, Knowing When to Stop” Cowen reveals the hidden economic patterns behind everyday situations so you can get more of what you really want. Readers will also gain less selfish insights into how to be a good partner, neighbor and even citizen of the world. For instance, what is the best way to give to charity? The chapter title “How to Save the World—More Christmas Presents Won’t Help” makes a point that is every bit as personal as it is global. Incentives are at the core of an economic approach to the world, but they don’t just come in cash. In fact, money can be a disincentive. Cowen shows why, for example, it doesn’t work to pay your kids to do the dishes. Other kinds of incentives--like making sure family members know they will be admired if they respect you--can work. Another non- monetary incentive? Try having everyone stand up in your next meeting if you don’t want anyone to drone on. Deeply felt incentives like pride in one’s work or a passing smile from a loved one, can be the most powerful of all, even while they operate alongside more mundane rewards such as money and free food. Discover Your Inner Economist is an introduction to the science of economics that shows it to be built on notions that are already within all of us. While the implications of those ideas lead to Cowen’s often counterintuitive advice, their wisdom is presented in ordinary examples taken from home life, work life, and even vacation life… How do you get a good guide in a Moroccan bazaar? Read Tyler Cowen's posts on the Penguin Blog. .Par Timothy J White. 2017
An exhaustive review of the history, current state, and future opportunities for harnessing light to accomplish useful work in materials,…
this book describes the chemistry, physics, and mechanics of light-controlled systems.• Describes photomechanical materials and mechanisms, along with key applications• Exceptional collection of leading authors, internationally recognized for their work in this growing area• Covers the full scope of photomechanical materials: polymers, crystals, ceramics, and nanocomposites• Deals with an interdisciplinary coupling of mechanics, materials, chemistry, and physics• Emphasizes application opportunities in creating adaptive surface features, shape memory devices, and actuators; while assessing future prospects for utility in optics and photonics and soft roboticsPar Fucheng Liu, Shan Lu, Yue Sun. 2019
This book introduces readers to the navigation guidance and control technologies involved in single-spacecraft double-spacecraft and multiple-spacecraft…
tasks in elliptical orbits It comprehensively covers the key technologies of guidance navigation and control GNC system design for spacecraft in elliptical orbits including the orbit design formation configuration design and maintenance autonomous navigation technology and relative navigation technology as well as autonomous rendezvous technology The methods that this book introduces are very close to actual practical engineering applications and presented in an accessible style The book can serve as reference teaching material for senior undergraduates and postgraduates with space navigation related majors while also providing essential information and guidance for research personnel and engineering technical personnel engaged in the development of GNC systems for spacecraftWith the end of the 1990s economic boom, The Race to the Bottom deftly explores how the United States has…
entered a no-win global competition in which the countries with the lowest wages, weakest workplace safety laws, and toughest repression of unions win investment from the U. S. and Europe. Tonelson analyzes how the entry of such population giants as China, India, and Mexico into the global market has accelerated the erosion of wages and labor standards around the world. And he describes how an ever-larger share of this low-wage competition is hitting not just sectors like apparel and toys, but also many of America's highest wage industries like aerospace and software. Tonelson explains why the re-education and retraining programs touted by many political leaders offer little but false hopes to most U. S. workers as he outlines the real decisions Washington needs to make to ensure long-term prosperity for the U. S. and the rest of the world. Updated with a new prologue from the author.Par Mark Pendergrast. 2003
As our first technology for contemplation of the self, the mirror is arguably as important an invention as the wheel…
and perhaps even more universal. Mirror Mirror is the fascinating story of the mirror's invention, refinement, and use in an astonishing range of human activities-from the bloodthirsty smoking gods of the Toltecs, to the fantastic mirrored rooms wealthy Romans created for their orgies, to the mirror's key role in the use and understanding of light. From Archimedes to Isaac Newton to Max Factor to David Hockney, this is the fascinating tale of one of the most remarkable inventions in human history and its effects on myth, religion, science, manners, and the arts.Par Michael Roberts. 2016
Setting out from an unapologetic Marxist perspective, The Long Depression argues that the global economy remains in the throes of…
a depression. Making the case that the profitability of capital is too low, and the debt built up before the Great Recession too high, leading radical economist Michael Roberts persuasively presents his case that this depression will persist until the profitability of capital is restored through yet another slump.Par Stuart Birks. 2015
This brief responds to the criticism that mainstream economics is currently facing due to its heavy reliance on models and…
narrow range of quantitative research techniques. It takes a broader view, identifying issues that are also relevant for heterodox and pluralist approaches to economics. By acknowledging that the world of theory is not the same as the reality that we are trying to understand, the brief focuses on three paths that generally receive little attention. These are: from theory to the real world; from theory to empirical analysis; and from empirical results to policy application. Each path highlights a range of related concerns and qualifications, and the focus on these transitions provides a strong basis for critical evaluation of analyses and potentially more realistic results and recommendations. It also provides a framework for synthesizing information from alternative schools of thought and across disciplines. In addition, the importance of framing and rhetoric is demonstrated. The brief addresses philosophical and methodological issues using a clear, non-technical approach that can be easily understood by a non-specialist audience.Par Riza Öztürk, Wolfgang Kohn. 2018
In diesem Buch finden Studierende aller wirtschaftswissenschaftlichen Studiengänge eine verständliche Einführung in die für sie relevanten mathematischen Methoden. Der Text…
ist in drei Teile gegliedert:GrundlagenLineare Algebra mit den Schwerpunkten lineare Gleichungssysteme und lineare OptimierungAnalysis mit den Schwerpunkten Finanzmathematik und Differentialrechnung Neben einer praxisnahen Motivation der Inhalte bietet das Buch auch zahlreiche Beispiele und Übungen mit Lösungen. Außerdem wird die klassische Anwendung der mathematischen Verfahren durch die Anwendung des Open-Source-Programms Scilab ergänzt und veranschaulicht. Die einzelnen Schritte dazu sind im Text beschrieben, was einen leichten Zugang zu dem Programm ermöglicht. Die 4. überarbeitete und ergänzte Auflage ist nun um einen Abschnitt über ganzzahlige lineare Optimierung ergänzt.Par Jos Fern ndez-Albertos, Gerson Damiani, Felipe Gonz lez. 2017
Un análisis lúcido y penetrante sobre la actual crisis de la democracia representativa. El modelo de gobernanza de las sociedades…
occidentales está en crisis. Los pilares básicos que sostenían las democracias representativas son cada vez más cuestionados por los ciudadanos que viven en ellas. Muchos votantes sienten que sus preferencias no son suficientemente tenidas en cuenta por los políticos, y se abren paso formas alternativas de canalizar las demandas ciudadanas. A su vez, los gobiernos se quejan de los cada vez mayores obstáculos y restricciones a las que se enfrentan a la hora de llevar a cabo sus políticas. Y los principios fundacionales de división de poderes, gobiernos de mayoría, y rendición de cuentas democrática, se ven erosionados. En ¿Quién manda aquí? La crisis global de la democracia representativa se recogen trabajos de algunos de los principales expertos que tratan de aportar luz a estos problemas, yofrecer algunas soluciones, organizados en torno a cuatro cuestiones básicas: ¿qué hace que los gobiernos sean hoy percibidos como inefectivos?, ¿por qué les cuesta a los parlamentos cumplir su papel representativo?, ¿cómo entender la creciente conflictividad en las relaciones entre poderes?, y ¿en qué medida la globalización afecta a viabilidad de la democracia representativa como forma de gobierno?Par Andreas Karachalios. 2009
This study, the first comprehensive account of Erich Hückel's career, examines his scientific work as well as his importance for…
the emergence of quantum chemistry as an independent discipline in Germany during the 1930s. Hückel began his career by studying quantum physics in Göttingen, but his background in chemistry led him to take up pioneering research on the physics of chemical bonding. Drawing on a variety of sources, Andreas Karachalios offers a probing account of fast-breaking developments in quantum theory that paved the way for Hückel's research. In Göttingen and later in Leipzig, Hückel interacted with leading figures not only in quantum physics and physical chemistry but also with others in nearby fields, including organic chemistry and mathematics. During his later career in Marburg, Hückel clashed with Linus Pauling over the properties of the benzine molecule. In order to appreciate this controversy, Karachalios gives a brief account of the mathematical formalism of spin invariants, with both Hückel and Pauling used in their analyses, though with different interpretations. This serves not only to clarify their differences but also to illustrate the importance of the quantum-mechanical theory of resonance for chemistry at this time.Par David Howes. 1996
Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means…
of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. Cross-Cultural Consumption is a fascinating guide to the cultural implications of the globalization of a consumer society. The chapters address topics ranging from the clothing of colonial subjects in South Africa and the rise of the hypermarket in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of otherness and identity, Howes and his contributors show how the increasingly global flow of goods and images challenges the very idea of the cultural border and creates new spaces for cultural invention. Marian Bredin, Concordia University, Constance Classen, Jean Comaroff, University of Chicago, Mary Crain, University of Barcelona, Carol Handrickson, Marlboro CollegPar Thomas Sowell. 1981
Par Richard P. Feynman. 1939
A Nobel Prize-winning physicist, a loving husband and father, an enthusiastic teacher, a surprisingly accomplished bongo player, and a genius…
of the highest caliber---Richard P. Feynman was all these and more. Perfectly Reasonable Deviations From the Beaten Track--collecting over forty years' worth of Feynman's letters--offers an unprecedented look at the writer and thinker whose scientific mind and lust for life made him a legend in his own time. Containing missives to and from such scientific luminaries as Victor Weisskopf, Stephen Wolfram, James Watson, and Edward Teller, as well as a remarkable selection of letters to and from fans, students, family, and people from around the world eager for Feynman's advice and counsel, Perfectly Reasonable Deviations From the Beaten Track not only illuminates the personal relationships that underwrote the key developments in modern science, but also forms the most intimate look at Feynman yet available. Feynman was a man many felt close to but few really knew, and this collection reveals the full wisdom and private passion of a personality that captivated everyone it touched. Perfectly Reasonable Deviations From the Beaten Track is an eloquent testimony to the virtue of approaching the world with an inquiring eye; it demonstrates the full extent of the Feynman legacy like never before. Edited and with additional commentary by his daughter Michelle, it's a must-read for Feynman fans everywhere, and for anyone seeking to better understand one of the towering figures--and defining personalities--of the twentieth century.